Caremark Franchise

About Caremark Franchise

Caremark is one of the UK’s largest and most established home care franchisors, with over 150 offices across the UK and Ireland. For more than 20 years, it has helped thousands of people stay safe, happy and independent in their own homes, while supporting franchise owners to build strong, sustainable businesses. This commitment has been recognised nationally, with Caremark named BFA Franchisor of the Year 2025 and ranked in the Elite Franchise Top 10.

Franchisees who join Caremark are joining a respected brand that families turn to every day. Doing so is an opportunity to create a meaningful legacy, transforming lives in your community while building long-term financial success for you and your family. With exclusive territories, you can get your business up and running quickly, supported by up to 70% bank funding, thanks to Caremark’s strong reputation and established relationships with major lenders.

Your franchise combines scale, a trusted brand and a clear social purpose, giving you a home care business that is both commercially strong and deeply rewarding. Many of the brand’s franchise owners say the greatest reward is knowing they are making a genuine difference, not just running a business.

How does the Caremark franchise model work?

Caremark operates a management franchise model. As a franchise owner, you do not deliver care yourself. Instead, you build and lead a team that includes a registered care manager, a field care supervisor, care coordinators and care assistants who provide support in customers’ homes within your exclusive territory.

You trade under the trusted Caremark brand and follow the brand’s proven systems. Day to day, your focus is on leadership, building local relationships, overseeing quality, setting strategy and driving growth, rather than providing hands-on care.

Your business generates income from a mix of private customers and local authority or NHS-funded contracts, giving you multiple income streams and the ability to balance your portfolio over time. Caremark provides the framework for safe, high-quality care, while you bring the drive, local knowledge and ambition to succeed.

From the outset, you follow a structured onboarding and launch plan. This covers registration with the relevant regulator, recruiting your initial team, and implementing Caremark’s technology, processes and marketing. As the business grows, many franchise owners build a strong management team, creating the option to step back from daily operations and focus on strategy, performance and, where appropriate, expansion into additional territories.

What type of franchisee is Caremark looking for?

Caremark franchise owners come from many different backgrounds. Some have experience in care, but many do not. What brings them together is a drive to succeed, strong people skills and a genuine passion for making a difference.

Many of the brand’s most successful franchise owners describe themselves as values-led and ambitious. They want to build a substantial business that also has a clear, positive impact in their community.

You will complete a full onboarding programme with one of Caremark’s onboarding managers, then work closely with a dedicated regional support manager and a quality manager who understand your territory and your goals.

Your role is to build and lead your team, maintain high standards of care, and grow your business within your exclusive territory. To do that, you must be comfortable leading people, having open conversations, and holding others to high standards. You will be someone who can build trust with staff, customers and local stakeholders.

If you are resilient, prepared to work hard in the early years and committed to real care, you are likely to thrive within the Caremark model.

Training and support

Behind every office is hands-on support from Caremark’s 40-person franchise support centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1 :2 :5 support ratio clearly indicates who to contact and when.

Franchise owners also benefit from:

• Eight-day intensive induction, covering compliance, operations, finance, and marketing
• Inclusion in the National Marketing Fund, delivering over 37 million impressions in year one
• Corporate branding package for stationery, marketing literature, clothing and vehicle livery
• Marketing launch package with website creation, PR, social media set-up, Sky TV advertisement, and signage
• Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
• Professional memberships and first year’s regulatory body registration and UKHCA membership
• Seven-year licence with free renewal at term
• Exclusive UK territory, with the ability to expand
• Constructive quality audits and scheduled review visits
• Enquiry handling training for office staff
• Ready-to-use technology, compliance and care-planning tools
• Peer mentoring and regular network events

Financial information

Minimum investment: £36,000
Funding support: Third-party and personal investment
Total investment: £120,000
Franchise fees: £39,950 + VAT
Expected revenue after 2 years: Variable, dependent on business mix, dedication and execution

Ongoing, franchisees pay an advice and support fee of 4.5% of turnover, which is one of the lowest in the home care sector.

Thanks to Caremark’s longstanding relationships with major lenders, up to 70% of the total investment may be funded by bank lending, subject to status, with the balance coming from your own resources.

Did you know?

Caremark Franchise is eligible for funding support!

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Why is Caremark a good investment?

The demand for high-quality home care continues to rise. Families increasingly want loved ones to stay at home, surrounded by comfort and independence, rather than move into residential care. Caremark meets that need, delivering tailored support to people of all ages, from companionship visits to complex, specialist care.

This is why the home care market has shown such resilience, even during economic downturns and the global pandemic. For those seeking both security and purpose, few industries offer the same balance of growth and impact.

Caremark stands apart in the care sector. It is a wholly UK-owned company with a proven franchise model, one of the lowest advice and support fees in the sector, and multiple income streams available through our range of services. Its National Marketing Fund fuels nationwide campaigns across TV, radio, digital, and direct mail, raising brand awareness and generating enquiries for every office.

What truly makes Caremark unique, however, is its culture. The brand combines professionalism and ambition with a personal, values-driven ethos. It cares deeply about its customers and just as deeply about the success of its franchise owners. With its recent Franchisor of the Year win, ongoing investment in leadership development and marketing, and a growing national footprint, this is a strong moment to join and share in the next stage of Caremark’s growth.

What locations is Caremark looking to target?

Caremark’s available territories include:

• Aberdeen City
• Aberdeenshire & Moray
• Allerdale & Copeland
• Amber Valley
• Birmingham North
• Birmingham South
• Blackburn with Darwen
• Blackpool
• Bolton
• Boston & South Holland
• Breckland
• Bridgend
• Burnley, Rossendale & Hyndburn
• Bury
• Caerphilly & Blaenau Gwent
• Canvey Island
• Carlisle & Penrith
• Carmarthenshire
• Chesterfield & Bolsover
• Chorley & South Ribble East
• Colchester
• Corby & East Northamptonshire
• Cotswold & North Wiltshire
• County Durham West
• Craven, Pendle & Ribble Valley
• Darlington & County Durham South East
• Daventry & South Northamptonshire
• Denbigshire & Conwy
• Derby
• Derbyshire Dales & North East Derbyshire
• Dudley
• Dumfries & Galloway
• Dundee & Angus
• East Lindsey
• East Staffordshire & South Derbyshire
• Eastbourne & Wealden South
• Exeter
• Falkirk
• Fareham & Gosport
• Fenland & East Cambridgeshire
• Flintshire
• Forest Heath & St Edmundsbury
• Fyfe
• Gateshead
• Gedling, Newark & Sherwood
• Glasgow East
• Gwynnd & Isle of Anglesey
• Hackney
• Haringey
• Hartlepool & East County Durham
• Highland & Eilean Siar
• Huntingdonshire
• Ipswich
• Isle of Anglesey
• Isle of Wight
• Kings Lynn & West Norfolk
• Knowsley
• Lancaster
• Lichfield & Tamworth
• Lincoln & North Kesteven
• Luton
• Mendip & Sedgemoor
• Merthyr Tydfil & Rhondda Cyon Taff
• Mid & East Devon
• Mid Suffolk & Babergh
• Mid Wiltshire
• Middlesbrough
• Midlothian & East Lothian
• Monmouthshire & Torfaen
• Neath Port Talbot
• New Forest & Christchurch
• Newcastle under Lyme
• Newcastle Upon Tyne
• Newport
• North & East Cornwall
• North Ayrshire & Inverclyde
• North Devon & Torridge
• North East Lincolnshire
• North Lanarkshire
• North Manchester
• North Somerset
• North Tyneside
• North Warwickshire & North West Leicestershire
• Northern HSCT
• Northumberland
• Nottingham
• Oxford & Vale of White Horse
• Pembrokeshire
• Perth, Kinross & Clackmannanshire
• Powys & Ceredigon
• Richmondshire & Hambleton
• Rochdale
• Rugby & Harborough
• Runcorn
• Rushcliffe, Melton & Rutland
• Salford
• Sandwell
• Scarborough & Ryedale
• Scottish Borders
• Shropshire
• South & East Ayrshire
• South Cornwall
• South Cornwall
• South Kesteven
• South Lakeland & Barrow-in-Furness
• South Lanarkshire
• South Manchester
• South Norfolk
• South Somerset
• South Tyneside
• Southern HSCT
• Stafford
• Staffordshire Moorlands & High Peak
• Stirling, Argyll and Bute
• Stockport
• Stockton-On-Tees
• Stoke on Trent
• Sunderland
• Swindon
• Tameside
• Taunton Deane & West Somerset
• Telford & Wrekin
• Tendring
• Torbay & South Hams
• Tower Hamlets
• Trafford
• Walsall
• Waltham Forest
• Waveney & Suffolk Coast
• West Devon & Teingbridge
• West Lancashire & South Ribble West
• West Lothian
• Western HSCT
• Wigan
• Wolverhampton
• Wrexham
• Wyre & Flyde

What are the franchise terms of agreement and renewal?

Seven-year licence with free renewal at term