Right at Home’s five consecutive years of high scoring in the smith+henderson Benchmark Satisfaction Survey puts it in an elite group
When you’re looking to invest a significant sum into a new franchise business, it’s essential that you can trust in your franchisor and believe in your ability to succeed.
After all, you will be entering into a long-term working partnership and making a huge commitment - both financially and in terms of time and effort - to get your new business up and running.
So how can you best do your homework to ensure you are purchasing a franchise system that will suit you and deliver what’s been promised?
One way is through third party validation; looking for evidence that supports what the franchisor is telling you. Another way is by looking at the process the franchisor follows to assess you, so you know you possess the skills and attributes needed to be successful within its system.
Right at Home implements a rigorous recruitment process that focuses on validation and qualification - the company sees this as the best way to build mutual trust with new owners.
This process includes a minimum of three visits to any of its trading franchisees, so prospective owners can see for themselves what running the business looks like, secure in the knowledge Right at Home is not showcasing only its best success stories.
The company also asks prospective owners to complete two different formal assessments at differing stages of their evaluation, to make sure Right at Home is as confident as it can be that they understand the model and have what it takes to succeed.
Another way to build trust in a franchisor is to make sure their external performance indicators support what it’s saying.
Right at Home finds that the smith+henderson Benchmark Satisfaction Survey offers prospective new owners a fantastic third party validation of its franchise.
By asking the same questions of franchise owners across a wide range of brands and sectors, covering topics including training, business support, brand, systems, stewardship, values and rewards, you can see clearly how a franchisor is performing in the eyes of its network of owners.
Right at Home’s track record of five consecutive years of high scoring that, which delivers a Five Star Franchise accreditation, puts it in an elite group of just four UK brands. When judged alongside the strength of the company’s network performance, its survey scores have helped Right at Home win the Best Franchise Award for the second year running.
From Right at Home’s network of 50 franchisees, it currently has two who are named finalists in the British Franchise Association Franchisee of the Year Awards and two more finalists in the EWIF Women Franchisee of the Year Awards - industry recognition that demonstrates the authenticity of its business opportunity.
Right at Home is the UK’s most highly recommended homecare brand, having recently achieved an overall group review score of 9.7/10 on the leading independent review website, Homecare.co.uk.
This is the service standard Right at Home supports its franchise offices to deliver and its system is fully focused on helping people who share the company’s core values to build a profitable business.
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