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Sweet Success

Sweet Success

With the growing interest in quality chocolates in the UK, Leonidas is determined to expand via franchising

One of the biggest names among Belgian chocolates, Leonidas has been around since 1913, providing the same quality with ceaseless success.

After conquering the Benelux, it grew throughout Asia, America and Europe, including the UK, where there is a potential for new partners.


There is no better example of the brand’s success than the company’s St John’s Wood store in London, which has been operating for nearly 30 years. Starting out as a small family business, the shop operated successfully for years, thanks to its loyal customer base.

A few years ago, as it was evolving, the head company started to form a stronger relationship with its partners, which resulted in the store getting a facelift. Since these changes were executed, the shop has gone from strength to strength.

Besides its existing customers, the management targeted a new audience with the communication tools provided by the head company. This led to a significant increase in customer numbers and sales.

Leonidas offers you the chance to run your own store, while benefiting from professional support and the company’s expert knowledge.

While loyal to the traditions of chocolate making, Leonidas has a modern and innovative management approach, allowing its partners to operate a dynamic and profitable business