Triple Two Coffee is a speciality coffee and food chain, focusing on providing high quality food and drinks
Food & Drink, Coffee, Retail
Triple Two Coffee was founded after one of the co-founders, David Hodgett, spent some time working with a competing coffee chain and found the quality of service, approach and ethos highly lacking. The company was started after identifying a significant gap in the market – a coffee chain that would also provide high quality food.
Triple Two Coffee’s USP is to provide artisanal coffee, snacks and meals that are produced using the highest quality ingredients, as well as working with a leading chef to develop exceptional recipes.
The brand is relatively new in the market, established in 2016, but has grown swiftly across the country, and franchise opportunities are available nationwide for enthusiastic franchisees looking for a fresh approach to the highly competitive coffee market.
The head office for the Triple Two Coffee franchise is based in Swindon.
Triple Two Coffee offers a variety of different franchise packages at different investment levels.
These include a kiosk franchise, single-store opportunity and a multi-store franchise. Triple Two Coffee also offers international master franchises for ambitious business owners who may wish to take the brand into overseas territories.
A kiosk franchise is priced at £12,500 plus VAT. This may be an ideal option for a less experienced franchise owner, or for those looking for a smaller investment.
The franchise fee for a single store is priced at £17,500 plus VAT. Both franchise options will also have an additional royalty fee of 8 per cent charged, which also includes their marketing fee.
For those wishing to start a multi-store franchise, the cost of investment will vary depending on number of stores or kiosks, location and size of stores.
In addition to the franchise fee chargeable, Triple Two Coffee franchise owners will also need to take into account the cost of setting up a site, which can include finding and acquiring a property or location, store fit and the legal fees involved, as well as practical set up costs including opening stock, allowing additional funds for cash flow, marketing and other costs. This can come up to a total investment of around £105,000 for a single kiosk, and between £120,000 to £331,500 for a single store.
Franchise territories for a Triple Two Coffee franchise are available across the UK, and the brand aims to open over 52 stores across the country by 2020. The brand currently has opportunities in a number of key locations throughout England, including Bristol, Salisbury, Cambridge and Twickenham. Details of upcoming territories are listed on their site, and further information is available from them directly.
You may be able to obtain funding support from most major high street banks and lenders, for some or all of the investment amount required to start a Triple Two Coffee business. This may be subject to your personal circumstances.
It can be helpful to have some background in the coffee industry, however, full training is provided for all franchisees, regardless of experience. As Triple Two Coffee’s key emphasis is on providing exceptional quality coffee and food, a passion for these is essential. Potential franchisees should also be able to demonstrate the financial capacity to invest in the brand.
Triple Two Coffee provide a full in person training programme for all of their franchisees, regardless of the size of the store or kiosk. The brand will provide complete training on all aspects of the business, including management and operations, as well as support you to recruit the right staff.
As well as providing comprehensive training, Triple Two Coffee supports all of its franchisees with extensive marketing and business management support from the outset. The brand will give you access to their property team to help identify and choose the right location, and assistance from the design team to create a bespoke branded coffee shop.
Once your store is ready to go, they will also provide a launch marketing plan, to help kick start the brand with the greatest impact in your local territory.
Franchisees are also given specialist marketing support, through their in-house marketing team.
This includes a weekly marketing plan, social media and high quality photography. They also provide continual support once your business is launched, with regular site visits from the team to provide feedback and guidance.
The UK’s coffee market continues to be one of the biggest sectors in the food and drink industry, and was valued at over £7.9bn in 2015. It has increased in turnover by nearly 10 per cent, with a growing preference among customers for high quality, specialist brands, as they become more knowledgeable and discerning among the variety of products in a competitive market. The industry is predicted to grow, with the number of outlets increasing to 8,500 across
the country by 2020.
Triple Two Coffee can be a fantastic opportunity in this sector, placing a greater emphasis on quality ingredients and products. As the brand is dedicated to retaining its ethos of quality as it grows, it has developed a positive reputation among customers across the country, giving potential franchisees an advantage over other brands.
To get started in establishing your own Triple Two Coffee franchise, contact the franchise team by filling in the enquiry form on this page to find out more information on current territories available and to request a detailed franchise pack.
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