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Social enterprise

Social enterprise

Wiltshire Farm Foods franchise partners provide a service that supports independence

For over 25 years, Wiltshire Farm Foods has been delivering delicious and nutritious frozen ready meals that are easy to prepare and delivered direct to the freezer.

Using a highly successful franchising model based around good old fashioned service, the company seeks to make a difference to the lives of the older population, helping them retain their independence living in their own homes.

For many of these customers, the drivers and office staff are sometimes the only people they see or speak to from one day to the next and the importance of this relationship is key to the success of Wiltshire Farm Foods.

Why Wiltshire Farm Foods?

As a franchise brand owned and backed by apetito UK, the leading provider of meals to the health and social care sector, Wiltshire Farm Foods is the UK’s leading home delivery food franchisor. With a network of over 80 franchise partners and a turnover in excess of £100 million, franchising with the company offers great financial returns and the opportunity to make a difference.

Having had full postcode coverage since 2004, each territory comes with an established customer base, allowing new franchise partners to make money from day one. Plus, all franchises operate in non-competing territories, giving a strong proven return on investment.

However, franchising with Wiltshire Farm Foods is more than a guaranteed business model - it’s a social enterprise and a way of giving back. Franchises are embedded in the heart of the local community and provide a service that supports independence.

Your investment

For an average sized franchise, you would typically need £150,000 in personal funds, plus a business loan to purchase the business and all necessary assets. There are no ongoing service fees, national marketing contributions or other hidden costs - you simply purchase the meals and desserts from Wiltshire Farm Foods and sell them on. With strong growth opportunities across the network, franchise turnover can range from £600,000- £1.5 million.

Getting started

Setting up a franchise with Wiltshire Farm Foods couldn’t be easier, taking as little as 13 weeks to get everything in place. Franchise partners are offered a tailored start-up plan and supported by a dedicated implementation team, who will assist them in developing the skills and knowledge needed.

Ongoing support

Each franchise is supported by a dedicated business partner, who will assist in implementing your business plan. They provide commercial and financial support and share best practice from across the franchise network, allowing every franchise to thrive.

In addition to commercial support, franchise partners benefit from a multi-million pound marketing support package, including national TV and press coverage. Through the Wiltshire Farm Foods marketing team, you will also have access to a full range of marketing literature, including a twice-yearly brochure, ecommerce and digital support, plus many more tools to support your target audience.

At a glance Wiltshire Farm Foods



Number of franchised outlets:


Location of units:


Investment range:

personal funds required across the range of current franchise opportunities are from £90,000-£200,000

Minimum required capital:

typically £150,000 in personal funds, plus a business loan to purchase the business and all necessary assets


Andy Turner, head of franchise recruitment and mobilisation. andy.