Auntie Anne’s is a global brand that makes pretzels, drinks and related products, both in- store and at for private events
Food & Drink, Fast Food, Take-away, Retail
£ 135,000 - £ 180,000
Auntie Anne’s is a global food franchise, selling soft pretzels and drinks. Established in Pennsylvania in 1988, the brand sells hand-rolled pretzels in sweet and savoury flavours, as well as other artisanal food products such as old fashioned lemonade and gelato. The brand places a strong emphasis on “selling happiness”, focusing on a consistent product across all their stores, that customers can enjoy all over the world.
Auntie Anne’s was founded in the US, and the UK franchise headquarters are located in Buckinghamshire.
There are opportunities all over the UK for a franchise territory with Auntie Anne’s - the brand is currently looking for potential franchisees in Dudley, Stoke-on-Trent and Leeds in particular.
There are also occasional opportunities to purchase existing stores and territories that are up for resale.
The cost of a franchise with Auntie Anne’s is broken up into different areas. To start your own franchise, you will need to pay an initial franchise fee of £18,000. You will also need to purchase your own equipment, which can cost between £38,000 - £45,000, depending on the size and scale of your planned business. Finally, construction of your own Auntie Anne’s branded shop can cost between £55,000 – 100,000, adding up to a total investment of £135,000 – 180,000.
There are no specific requirements for assets, salaries or earnings for prospective franchisees, however, Auntie Anne’s does recommend that you can demonstrate having access to at least 40 per cent liquid cash available – this will help you secure the additional amount required to invest in the franchise.
Auntie Anne’s has relationships with experienced financial bodies that can help with funding for a a franchise and support you in creating a good business plan. It may be possible to get up to 70 per cent of the total investment amount through funding, depending on your personal financial circumstances and credit history.
Auntie Anne’s is a food retail business, but franchisees have the opportunity to choose between different types of store styles, depending on the territory, and their own business specific objectives.
You can choose between starting an in-line store, which is a more traditional store layout and features all of the main Auntie Anne’s products and services, or a kiosk, which requires a smaller space, and is ideal for locations where there is greater footfall.
If you have an existing Auntie Anne’s franchise store, you may also want to consider adding an additional mobile or satellite unit, which can maximise exposure for your business in a given space.
An ideal potential franchisee for an Auntie Anne’s store should have some experience in the food and retail sector, and be able to demonstrate the ability to manage a team well. It’s useful to have some prior business management experience, as a large part of the daily running of your Auntie Anne’s business will involve managing a team of several other employees and general store administration.
Auntie Anne’s only sells its own branded products, so franchisees much only use the brand’s approved recipes and other related food and drink products. However, if franchisees have suggestions or ideas for a new product or concept, this can be submitted to the Auntie Anne’s team for approval first.
The total investment paid will encompass all parts of the franchise, covering the rights to use the brand, all training and marketing support, and assistance with the launch of your store.
As you are required to purchase branded stock and equipment direct from their own approved suppliers, this is also accounted for in the total investment cost of the franchise package.
Your training with Auntie Anne’s will cover all aspects of owning and running the franchise. The training programme begins with several days of hands-on training at Auntie Anne’s head office, for a minimum of two members of staff. This includes a six-day training course in the processes required to make the brand’s pretzels and other products, as well as an in-depth overview in business management.
This is followed by a two-day course in employee recruitment, covering everything franchise owners need to know on training and employing staff.
Once you have been fully trained, the Auntie Anne’s team is also on hand to provide on-site support at your specific franchise location. This includes one day spent with store handover, covering all aspects of the store layout and operational issues, specific to every franchise store, and one day helping franchise owners with complete store set up. Before the store is ready to launch, Auntie Anne’s will also provide a five-day in-store training programme, for all staff, helping franchise owner’s run the business in the most effective way.
To purchase your own franchise with Auntie Anne’s, you will first need to complete the initial application and go through a phone call, followed by an in-person meeting. If you are successful in this phase, you will then be required to complete due diligence, which can involve completing a trial project, working a shift at an existing franchise and psychometric tests.
This is then followed by detailed processes into looking at potential territories, completing a business plan and securing your franchise, before getting started with the business.
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