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Six of Australia’s best-loved brands

Six of Australia’s best-loved brands

Meet some of the Australian food franchises taking on the global retail market

ONE

BRUMBY’S BAKERY

Brumby’s is one of Australia’s most iconic bakeries. With a history of baking fresh bread every day since 1975, it has fostered a loyal legion of customers who buy more than 10.5 million loaves each year, and has more than 250 stores across Australia, New Zealand and Papua New Guinea.
Brumby’s has firmly cemented its position as one of Australia’s most trusted and loved brands, specialising in freshly baked bread and bakery goods, including artisan loaves, cakes, tarts and slices, savouries, pastries, gourmet pies and sandwiches.

In 2013, Brumby’s underwent a significant brand transformation, which has seen it evolve to represent the essence of ‘home-growngoodness’ in a modern and appealing aesthetic, with a new store design, logo and uniform. The product range has also been extended to include functional health breads, large cakes, and quality coffee.
The brand proudly handcrafts freshly baked bread the traditional way, using high quality sourced ingredients, glorious harvests of naturally cultivated grains and baking techniques that have been refined over the generations.

Brumby’s Bakery is passionate about bread and is dedicated to upholding ethical and sustainable practices, especially with food waste, which is why the brand shares its surplus with those less fortunate by supporting soup kitchens, homeless shelters and other charity organisations.
Through expert training and ongoing support, and regular new product development, Brumby’s Bakery franchisees invest time in perfecting their daily products, giving each loaf, savoury twist and sweet treat the attention it deserves to be truly delicious.

TWO

MICHEL’S PATISSERIE

Michel’s Patisserie is Australia’s largest patisserie chain with more than 250 locations across Australia and Indonesia. The brand aims to amplify the special moments by creating and delivering quality cakes, coffees and savoury treats that elevate the occasion and make every moment in life, no matter how big or small, feel extra special.

Michel’s Patisserie houses Michel’s Espresso; a bespoke coffee blend crafted under the expert guidance of an internationally accredited Master Roaster. Michel’s Espresso is an award-winning blend and its promise of expertise, coupled with some of the top baristas in the country, ensures the perfect cup every time.
By sourcing beans of exceptional quality and roasting them to the highest standards, Michel’s Patisserie crafts its own blend. This dedication to coffee excellence has seen the brand awarded the prestigious Australian Roy Morgan Coffee Shop of the Year Award for four consecutive years, from 2011 to 2014.

Recently, Michel’s Patisserie has evolved and extended to include its larger café model. Michel’s Patisserie & Café holds true to the Michel’s Patisserie philosophy whilst providing its customers with an extended product offering. This model enables a larger footprint and includes a kitchen cooked café menu, with breakfasts and light meals.

Now selling more than 16 million coffees and one million cakes per year in Australia alone, it is quality and evolution that has made Michel’s Patisserie a success for more than 30 years and why it remains the largest patisserie chain in Australia.

THREE

DONUTKING

Brightly coloured iced doughnuts; the squishy, creamy delights of cream and jam donuts; experiencing the magic of warm cinnamon doughnuts being created, bouncing along that mini conveyor belt and landing in a delicious carousel of cinnamon and sugar, ready to be eaten. This is the heart of Donut King.

Donut King stores are well known for offering a fun environment to customers who can relax and enjoy the vibrant atmosphere and delicious treats. Quality and service are the driving forces behind Donut King. The brand’s high quality products, excellence in customer service, uncompromising cleanliness and compliance to its system have been vital to the success of Donut King outlets in every market around the world.

The first Donut King store opened in Sydney, Australia in 1981 and progressed from a rudimentary franchise system to one of the most recognised and successful franchise systems in Australia. This has since evolved into a network of more than 300 stores throughout Australia, New Zealand, China, Papua New Guinea and the Kingdom of Saudi Arabia. Donut King’s mission is to bring a moment of happiness to the world, for young and old. In 35 years of operation, the brand’s product offer has continued to evolve to meet consumer demands and drive profits for its franchisees and Master Franchise Partners.

Donut King also features a signature espresso coffee ‘Royal Bean’ and sells other food and drink items, including signature Quakeshakes, soft-serve ice cream and hot dogs, not to mention freshly cooked cinnamon doughnuts.

Behind the ‘fun’ of Donut King is a hard working team of professionals who are continually developing the brand, creating innovative products or new flavours to delight the ever-increasing loyal consumer base and keeping the joy and magic of Donut King alive and relevant in today’s demanding marketplace.

FOUR

GLORIA JEANS COFFEES

Gloria Jean’s Coffees’ vision is to be the most loved and respected coffee company worldwide, and is well on its way, presently available in more than 40 international territories.

In addition to enjoying global growth across existing markets, the brand recently signed new agreements to launch coffee houses in Indonesia and Myanmar, and opened its first Hawaiian outlet in tourist mecca Waikiki Beach in late 2015.

An international award-winning, Australian-owned company, Gloria Jean’s Coffees attributes much of its success to a strong network of Master Franchise Partners, who are provided with world-class training and a proven franchise operating model, along with the ongoing support they need to help grow their business from strength to strength.

Gloria Jean’s Coffees has a large successful international network that offers a comprehensive programme of business management training, a broad product range, marketing, public relations, training and operational support. An international marketing strategy means the brand is always top of mind with year round marketing, advertising and innovation leading to solid international brand positioning.

From handpicking coffee beans to handcrafting each individual cup, Gloria Jean’s Coffee’s barista-trained specialists guarantee high quality coffee. The brand has a strong social conscience, sourcing coffee from Rainforest Alliance certified farms that protect ecosystems and support sustainable coffee-growing communities.

Where consumers were once satisfied with a simple cup of coffee, that’s certainly not the case anymore. They are looking for quality speciality gourmet drink, which Gloria Jean’s Coffees offers. With extensive research, the brand’s product range has evolved alongside globally changing tastes and trends. Gloria Jean’s Coffees is continually researching and updating its products to lead the way in tastes and trends through its innovative product range.

Gloria Jean’s Coffees are welcomed the world over because they are committed to making their local coffee houses a community success story, firmly believing in building a great business and culture because a business is only as great as the people that make it.

The brand strives to leave a positive imprint on every guest by supporting local and international communities through partner programmes.

FIVE

CRUST GOURNET PIZZA BAR

Crust is known as the brand that makes pizza more interesting. Using only the finest ingredients, Crust creates original flavour combinations that are adventures in taste. From the handcrafted pizza dough to the carefully hand-prepared ingredients, Crust prides itself on delivering flavours that are ahead of global food trends to keep customers engaged with the brand. Crust makes pizza the authentic way, relying on instinct andmeasuring by hand rather than following a strict formula.

Crust leads the way in the pizza market with a delicious, innovative menu. The brand’s ‘boutique’ style extends beyond the menu, all the way through to a customer’s experience in a Crust store. While there are commonalities in store design across any country, Crust endeavours to keep the boutique, local pizzeria feel to every customer experience.

Creating a premium product, Crust feeds its customers’ sense of quality, recognising that pizza is often a sharing occasion and you should be proud of the pizza you enjoy when you get together with family and friends.

Crust prides itself on its constant innovation, unique flavours and ability to push the boundaries through translating fine dining trends to the local pizzeria. The brand’s Global Development Team works closely with each market to develop a menu and product range to tailor the Crust menu to suit local tastes and still reflect the heart of the brand.

SIX

CAFE2U

Cafe2U is the world’s largest mobile coffee van franchise concept, aiming to deliver the highest quality espressobased beverages to non-traditional locations through its convenience coffee concept. Each franchise offers a core range of café-style products based around the delivery of high quality espresso-based coffees.
The Cafe2U franchise system has been specifically designed to operate as a business system aligned to the working week, with each franchise establishing a daily run within its agreed territory to service businesses located within commercial and industrial areas.

In addition to a daily run, Cafe2U franchises have the capacity to sell coffee at events on weekends and after hours, from local sporting fixtures to schools, community events, corporate events and private functions.

Pioneering the mobile café industry around the world with its first van in Sydney, Australia in 2000, Cafe2U currently has a network of more than 180 vans across Australia and 90 vans across international markets, including the United Kingdom and South Africa.

FOR MORE INFORMATION

Brumby’s Bakery is looking for new Master Franchise Markets in several key international markets, including the Middle East and Northern Africa (MENA).
To find out more about franchising with Brumby’s Bakery, contact
Tony Ward at rfginternational@rfg.com.au
or by calling +61 7 5591 3242.

 

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