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Delivering Results

Delivering Results

A Wiltshire Farm Foods franchise serves up a wealth of business benefits

Established for over 25 years, an award winning British Franchise Association franchise and the UK’s foremost frozen meal delivery service for the elderly, Wiltshire Farm Foods has worked hard over the years to create delicious and nutritious frozen ready meals that customers will enjoy - taking the hassle out of cooking and giving more time for the fun things in life.

There are over 10 million people aged 65 and over in the UK - and this figure is growing all the time. As a result, the need for Wiltshire Farm Foods’ delivery service is on the rise.

Customer base

Invest in one of the company’s franchises and you can expect a turnover of anything from £500,000 to £1 million-plus a year. All the franchise areas for sale have an established customer base, providing excellent foundations for driven individuals to build upon.

Wiltshire Farm Foods is backed by the strength of apetito, a global organisation with over 6,000 staff. apetito’s success comes as a result of its quality frozen meals and innovative catering solutions, earning apetito the Queen’s Award for Innovation in 2016.

Wiltshire Farm Foods currently has over 70 franchise partners, who share the company’s passion for delivering delicious meals and outstanding service.

Louise Reynolds of Wiltshire Farm Foods, Cricklade says: “Wiltshire Farm Foods is a safe but exciting franchise choice that has delivered profitable results year on year.

“Our franchise based in Cricklade is the founding franchise, running for 25 years. Each year of service we have captured increasing market share and cash growth to put us in the current first position in the UK for franchise performance.

“With a booming elderly population and an increased desire for people to remain living independently in their own homes for as long as possible, I certainly see a fantastic future ahead.”

Delicious meals

With over 300 meals and desserts in its range, Wiltshire Farm Foods delivers food that’s both nutritious and delicious.

The company’s recipes are developed on site by a dedicated team of chefs. It works with nutritionists to make sure every dish is visually appealing, delicious and healthy.

Wiltshire Farm Foods is always introducing new, improved and innovative products, such as its award winning soft and pureed range. The company’s quality assurance, taste panels and on-site laboratory testing ensures it achieves the highest food safety and product quality standards.

Developing the Wiltshire Farm Foods menu and preparing the dishes is a labour of love for the company’s team of chefs. Every meal is expertly prepared on its premises and frozen immediately to lock in the flavour and vitamins.

Wiltshire Farm Foods offers a nutritious alternative to your standard supermarket ready meal. Chefs work with dietitians throughout every process of the meal development to monitor nutritional content. Its special diet menu includes low fat, low salt, gluten free, soft and pureed, and vegetarian options to match customers’ nutritional needs.

Outstanding service

A typical franchisee will deliver to several hundred customers a week in their territory. You will receive orders via the phone, web or through the driver taking repeat orders. These are then picked for the following day and the same drivers will generally visit the same customers. Wiltshire Farm Foods’ goal is to form a strong relationship with each customer.

The company says it’s a customer focused business that’s enjoyed over 25 years of award winning service, which it believes is testament to the commitment it pays to every detail. Wiltshire Farm Foods’ delivery drivers are carefully selected to make sure the company’s reputation continues to be well regarded. It likes to offer customers complete peace of mind, which is why every driver undergoes criminal records bureau checks and, once successful, is provided with a uniform and identity card.

Customers like seeing the same regular face and enjoy building a rapport with their driver, who takes the time to help with any queries or concerns. They also have the opportunity to speak to someone and order their meals over the phone or, if it’s more convenient, online at

Strong brand

Delivering tasty, nutritious meals, providing exceptional service and attractive prospects - a franchise with Wiltshire Farm Foods serves up a wealth of business benefits.

However, delivering a market leading offering is one thing, but telling people about it is another. That’s why the company invests in supporting franchisees with large scale national press and TV advertising campaigns.

As part of the family, you’ll benefit from the following brand and marketing campaigns:

  • National TV adverts.
  • National press.
  • Local marketing and support.
  • Access to a range of marketing literature.
  • Full colour brochures, featuring the full range of meals and desserts.
  • Ecommerce site.

Initial and ongoing support

Franchise partners receive two weeks’ full induction training and ongoing IT, marketing and business development support.

Wiltshire Farm Foods holds quarterly regional meetings, holds an annual conference and has a strong culture of best practice sharing.

Continuous learning is strongly encouraged and the company focuses heavily on people skills and the pursuit of the highest service standards. It also has a wide range of video and written training tools to support franchisees.

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