Real Nata could quickly achieve profitability and sustain an attractive rate of return for investors
Real Nata is part of a family-based business with 25 years’ experience in the bakery industry. The founder and original baker, Pedro Mendes, developed an artisan recipe shrouded in secrecy that is still recreated in Real Nata’s factory in Portugal.
The result is a crunchy base that wraps itself around the delicious creamy and unique filling, producing an unrivalled snack that is considered one of the best culinary experiences in the world.
The goal is to be the Pastel de Nata of choice for local communities, business workers, tourists and families who want to enjoy this unique treasure.
As a result, Real Nata was created - a business that could quickly achieve profitability and sustain an attractive rate of return for investors.
Every day, millions of people are in a rush to grab a quick snack and a coffee for work or home. With one of the largest existing production lines - about 700,000 units per day - and a dedicated street food team, Real Nata believes it’s the right partner for you.
Real Nata is determined to become a daily necessity for local pastries and coffee addicts. With the growing demand for high quality pastries and great service, Real Nata will capitalise on its location to build a core group of repeat customers. It offers customers the best Pastel de Nata in the area, which is complemented with coffee.
The speciality Pastel de Nata business is growing at a healthy pace. During the past fi ve years, there has not been a single year in which Pastel de Nata sales have not grown.
A gap exists that has yet to be filled for a high volume, upscale, quality driven Pastel de Nata.
Real Nata meets this need and fills this gap. It offers high quality products in an upscale environment. Furthermore, it maintains high levels of business in every season, at all times of the day, every day of the week.
The company’s goals are to:
Make Real Nata the number one destination for Pastel de Nata in every city.
Create a solid concept in the industry and track performance in order to begin expanding into other markets within six months.
Be recognised for the ‘Best Pastel de Nata in the area’.
Keys to success
Real Nata says its keys to success are:
- A superior tasting product made and baked by a quality team.
- Highly trained and friendly staff using the best talent management techniques.
- Multiple revenue streams, including gift items, gift baskets and Pastel de Nata gift/frequency cards, in addition to coffee, tea, water and soft drinks.
- Employee training to ensure the best Pastel de Nata preparation techniques.
- Marketing strategies aimed at building a solid base of loyal customers.