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Food & Beverage
£180,000, net profits of 22%-26% once established
About Eggless Cake Shop Franchise
The Eggless Cake Shop is not only about serving a large, previously ignored market. For although every Cake Shop product contains no eggs, they all contain more than their fair share of deliciousness.
This is what makes the Cake Shop proposition so tempting – its eggless ethos taps into a huge, previously ignored market of cake lovers, from vegetarians and coeliacs to allergy sufferers. At the same time, the universal appeal of its vast range of colourful, freshly baked cakes and treats taps into a much wider market of cake lovers of all ages, of all cultures and for all occasions.
The Cake Shop offers the UK a convenient, local and single source for all people and all tastes. The first fully branded Cake Shop boutique opened in Walsall in 2014 and was an immediate success. A second shop followed in Smethwick later that year. Since then, further Cake Shop boutiques have opened, beaten revenue targets and quickly established a vibrant, sweet-toothed presence in the heart of their communities.
The brand has a proven formula that has few competitors and none that boast Cake Shop’s focus on friendly service and locally adapted offerings. The Eggless Cake Shop sold 23 franchise units before officially launching itself as a franchise opportunity. With very low CAPEX for a business of this nature, operating within a growing speciality, the time to become a franchisee is now. So, are you ready for the journey?
How does your franchise model work?
Cake Shop boutiques are based in appropriately zoned premises on high streets or other major urban centres, experiencing regular, high footfall. Guidance on selecting and securing the appropriate premises will be provided.
Franchisee premises will be:
• professionally fitted out to the Cake Shop specifications by nominated shop-fitters
• equipped with the food service technology mandated by the franchisor
The shop-fitting and equipment installation process will be professionally managed for franchisees as part of their franchise package.
The Cake Shop business will require the full-time attention of the franchisee or a suitable professional manager, with at least one other full-time member of staff. As the business grows, more staff will be required to serve customers and uphold Cake Shop’s reputation for friendly, efficient customer service.
Franchisees are expected to help their business realise its full potential through regular marketing and reliable provision of outstanding food and customer service. The franchisor will provide detailed instructions on establishing, operating and growing the business. Potential customers are people of all ages, income levels and ethnicities.
All agreed locations will ensure franchisees access to a wide customer base. While it should be possible for a franchisee to increase their income substantially over time, the priority is to establish a strong foundation for the business. This is more likely to be achieved with the provision of high-quality food and service with a personal touch every time rather than through immediate financial gain.
This is the insight, vision and passion behind Cake Shop. A network of bright, modern, welcoming cake boutiques selling cake slices, bespoke celebration cakes and other sweet treats that are egg-free and can be enjoyed by the whole community.
What qualities is the Eggless Cake Shop looking for in its franchisees?
The franchisee plays a fundamental role in the expansion of the Cake Shop brand and network — therefore, the brand needs to apply a careful selection process.
Consider your aptitudes
The Eggless Cake Shop is a promise of an industry-leading customer experience marked by high-quality cake and service. Although franchisees will be provided with extensive training and ongoing support, you still need to consider whether you have what it takes to fulfil the Cake Shop promise. The brand has a clear idea of the skills, experience and other attributes that are required, and is prepared to be selective.
The successful franchisee will have excellent managerial and people skills, previous management or business ownership experience, the ability to focus and follow systems and a commitment to quality. The Cake Shop franchise business requires a very strong customer service mentality, consistent professionalism and attention to detail.
The enquiry process
If you meet the criteria, you will then be invited for a meeting. During the meeting, the Cake Shop will explain the business in greater detail, discuss the figures, answer any questions that you may have and, if appropriate, explore possible locations.
Following the meeting, you will need time to consider the opportunity, review the figures with your professional advisors, talk to your family and undertake market research. You may also have more questions.
When applying for a Cake Shop franchise licence, you will be asked to complete an Intent to Proceed Agreement and pay a deposit.
At no point will you be pressured to come to a decision. At this stage, the next step is simply to submit a completed preliminary enquiry form to obtain further information.
What on-going support and training do franchisees receive?
The franchisor provides professional launch support, designed to enhance the franchisees’ launch marketing programme. This is developed by in-house and contracted PR experts and is designed to help Cake Shop franchisees quickly raise brand awareness in their territory.
It will include, at a minimum:
• local public and press relations campaign to support your launch
• marketing templates and tools
• guidance on high-impact initial marketing activities.
Ongoing operational and technical support
The franchisor provides all franchisees with professional ongoing support services, including a helpline facility, a dedicated franchise manager, regular network communications, periodic visits, national conferences, the fruits of a programme of ongoing product research and development and access to a growing library of business tools and templates.
The franchisee’s first point of contact for business support and advice is the Cake Shop franchise manager. With first-hand operational experience and knowledge of the entire Cake Shop franchise network, the franchise manager is well placed to provide training, promote best practice and offer expert guidance.
The Cake Shop wants to ensure every franchisee has the help they need to realise the full commercial potential of their franchise and benefit from a strong relationship with the head office. The brand wants franchisees to feel they are in business for themselves and never by themselves.
What’s the earnings potential of an Eggless Cake Shop franchise?
Your achieved earnings will be largely dependent on your efforts, your adherence to the brand’s proven systems and your chosen location. Financial projections are shown below.
What locations or territories is the Eggless Cake Shop currently looking to target?
The Cake Shop will consider all areas to find the right franchisees.
What are the franchise terms of agreement and renewal?
Franchisees will be subject to a five-year renewable term.
What makes the Eggless Cake Shop a good business investment?
The Coffee Shop is a low cost investment, which offers high net returns. There is also very little competition in this speciality environment. The Cake Shop combines the market appeal of one of the food retail sector’s largest, most consistently popular segments, cakes, with one of the fastest-growing the free-from segment: foods that are free from a particular ingredient: gluten-free, dairy-free, nut-free, wheat-free and (of course) egg-free.
How do I start setting up my own Eggless Coffee Shop franchise?
To find out more, or to request further information about working with this franchise, complete the form below and click on the ‘Request Free Information’ button now.
Request Free Information
Send a free enquiry to Eggless Cake Shop Franchise for further information!