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Specialist baking business

Specialist baking business

Eggless Cake Shop offers delicious baked goods to the community and an exceptional business model to franchisees

With multiple locations across the West Midlands, local entrepreneur Bill Aulak has not looked back since opening the very first Eggless Cake Shop in 2011. Since then, the company has gone from strength to strength and has opened multiple franchised shops across the country, despite never actually marketing or advertising the franchise opportunity.

Eggless Cake Shop specialises in egg-free, vegan, fresh cream, icing, chocolate and buttercream cakes. Customers can choose from a wide variety of exceptional choices such as vegan cakes, cupcakes, muffins, gluten-free cakes, cheesecakes and many other baked goods.

Providing for the community

Franchisees can get up and running with an Eggless Cake Shop straight away, as it has a thoroughly tested business model. The company wants its franchisees to be valued members of the local community, providing delightful, creative products and friendly service to every person that enters any of the stores.

With franchise fees and a complete turn-key operation, the costs for an Eggless Cake Shop total a very competitive £85,000. Each potential franchisee is expected to have liquid funds equaling 60 per cent of this figure. It is not essential to have any experience with cakes or franchising – the company’s franchise programme offers comprehensive training on how to create cream cakes and in-store products, as well as training on iced cakes.

A worthwhile investment

Now is the perfect time to invest in an Eggless Cake Shop franchise. As well as the low start-up costs, fixed costs are also low which is ideal for an owner-operator, so staffing costs are kept under control. Additionally, food costs are surprisingly below the industry standard for this type of franchise, with the benefit of the costs having a positive impact on the operating profits. Bottom-line net margins of 22-26 per cent can be achieved, which is way above the national average for a food and beverage franchise.

There will never be a company that can compete with what Eggless Cake Shop has to offer. The franchise is excited to expand across the UK in order to keep up with demand and is seeking franchisees to join the growing network. Eggless Cake Shop currently operates in the following areas: Alum Rock, Aston, Bristol, Coventry, Derby, Doncaster, Dudley, East Ham, Great Barr, Harrow, Marsh Lane, Birmingham, Nottingham, Oldbury, Slough, Smithwick, Southall, Telford, Walsall, Wilenhall, and Wolverhampton. The company is looking to expand even further into other areas throughout the UK. If you already own a shop but are looking to try something different, and if your shop is large enough and is in a suitable location, Eggless Cake Shop is happy to discuss redeveloping your existing location into your new and promising franchise.

At a glance

Year Established:


Number of franchised outlets:


Location of units:


Investment range:

up to £85,000

Minimum required capital:



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Funding Support Available ? Help is available. Check out our franchising funds guide.


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Expected Revenue After 2 Years

£180,000, net profits of 22%-26% once...

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