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Food & Beverage
About The Burger Priest
The Burger Priest was launched in the UK in 2015 by Tom Potts and Keith Fox, both of whom have extensive hospitality sector experience. The franchise describes itself as a “next generation Burger Joint”.
Potts and Fox worked with chefs and development agents to add something new and quirky to the burger restaurant business and find a niche within that market.
Their outlets, located in high streets or food courts in shopping centres, focus on quality and sustainability. The beef burgers are made from range-fed, traceable, 100 per cent Aberdeen Angus.
The meat is, therefore, free of steroids and antibiotics. Meat is also never frozen and contains no artificial preservatives. All the ingredients used are high quality and fresh and additives and powders are avoided. The menu offers gluten-free options, too.
There are ongoing innovations and improvements made to the menu, services, standards, and the supply chain. These, along with the quality of all menu items, have led to the strengthening of the brand and an increase in net profits. The company is now positioned to grow the number of outlets while maintaining the unique, niche nature of The Burger Priest.
What kind of food options does the Burger Priest sell?
While the uncompromising focus on quality is the hallmark of the brand, the range of foods is similar to other burger franchises:
A range of beef, chicken, and vegetarian burgers and hot dogs, including gluten-free options
Fries made from real potatoes, not frozen, ready-made chips
Fresh toppings including cheeses such as cheddar, stilton, Mexican chilli cheese, and American burger cheese
Drinks include sodas, floats, and milkshakes that are made with real ice-cream and fresh milk, free of stabilisers and protein powder
Deserts such as cookies and ice-cream
Coffee that is sourced from a UK sustainable rainforest alliance wholesaler
It is the uncompromising use of only the very best produce and ingredients that the brand has used to position itself in the burger and fast-food market.
How does The Burger Priest franchise model work?
Suitable applicants will be awarded a five-year The Burger Priest franchise agreement with the option of a free renewal for a further five years after each contract period. The franchise fee does not get charged again, but there is an administration fee for renewal.
The Burger Priest outlets are either 4,000 ft 2 restaurants located in high streets or 1,000 – 1,200 ft 2 takeaway outlets located in food courts and making use of communal seating arrangements. Both venue types allow one to keep development costs low but have high brand visibility.
How to become a The Burger Priest franchisee
If you are interested in a The Burger Priest franchise, complete the form on their website. You will be emailed a link so that you can download the franchise information pack. Discussions can begin once you have had a chance to read through the material and determine that this franchise and you are a good fit.
How much does a The Burger Priest?
The franchise fee is £14,995 + VAT. Venue refurbishments costs vary greatly but are usually a minimum of £100,000. You will require a further £100,000 in liquid, working capital.
What will I get from The Burger Priest for my investment?
In exchange for your franchise fee, you will receive:
Training: you will receive comprehensive training on the day-to-day operation of your franchise, the menu, etc. Furthermore, the staff you recruit will also be trained
Pre-launch assistance: you will be assisted to identify a suitable location, negotiate with the landlord, recruit suitable staff, and carry out your initial marketing
Planning: You will be provided with a business plan, financial forecasts, “Turn-key” design and project management
Ongoing support: you have Operations and Menu Specification Manuals to refer to and be guided by. Also, you can access advice and help if you need it
Do I need experience?
No, you don’t require experience in the food or hospitality sectors as full training is provided to all franchise owners. The franchisor does look for certain skills and attributes in potential franchise holders, though.
You need to be energetic, hard-working, committed to the brand and business model, driven to succeed and have communication, leadership, and people skills. Business acumen is also valuable.
Do I have to pay anything monthly?
Yes, there is a five per cent monthly service charge that includes the marketing fee.
Where does The Burger Priest operate?
There are currently two locations: Harlow and Swindon. The company wants to roll-out a further 10 outlets across the UK.
Will I have an exclusive territory?
Yes, you will. While The Burger Priest is a national trademark, the franchisor will not permit other franchisees to operate in the territory that was agreed with you and granted to you in your franchise contract.
What are the average earnings from a The Burger Priest franchise?
Your income will be affected by the type/size and location of your The Burger Priest outlet.
Restaurants tend to generate more than the smaller food-court outlets although this may not always be the case. The quality of food and service will also impact on income.
However, the franchisor anticipates that a franchise owner can anticipate in the region of £500,000 per annum with average gross profits of 65 per cent.
Is income guaranteed?
Income is not guaranteed with any business and a The Burger Priest franchise is no different. It depends on several factors including the amount and quality of work done by you and your team.
How soon will I start making money?
You should start to earn income from the first day you open your doors for business.
Do I need to do my own marketing?
Each The Burger Priest franchise owner is responsible for marketing in their area, but you will be assisted with pre-opening marketing and have signage and promotional material. Word-of-mouth is always an excellent source of promotion and marketing, so ensuring that all your clients are happy is very important and valuable.
Is this the best burger franchise of its kind in the UK?
The Burger Priest creators believe very strongly that their commitment to quality and sustainability puts their burgers on a level that other burger chains can’t compete with.
They are also constantly working on improving and innovating so that the menu and brand remain fresh and appealing.
Request Free Information
Send a free enquiry to The Burger Priest for further information!