Why does the property sector remain such a stable marketplace for Countrywide Signs?

The brand is fortunate to operate in two very accommodating sectors – franchising and property

Countrywide Signs understands that many are feeling cautious this year. Recession is a worry, but in the right sector, with the right business and support structure, it doesn’t need to be. The brand is fortunate to operate in two very accommodating sectors – franchising and property.

When it comes to the property market, the press may tend to focus on the negative side, however, for property sign erectors, it’s the fluctuations that provide a well-balanced business model. According to PropertyIndustryEye, data has shown that the number of property sales agreed upon in the first week of this year was in fact higher than the same period last year. Echoing this message are reports from the online platform Rightmove. Rightmove analysis has recorded an impressive 55 per cent increase in the number of people contacting estate agents in January compared to the two weeks prior.

Countrywide Signs director, Justin Pearce, said: “The year for the property sector has started well. As property sign erectors, we keep a close eye on the marketplace. Our 25 years of experience shows a clear correlation between the sales and the rental sectors.

“There’s a natural balance between sales and lettings. Both can perform well, but also on the flip side, if one is booming the other may see a decline. However this all leads to opportunities for our franchisees.”

Adam Davison, head of business development, explained how the sales and rental market impacts Countrywide Signs: “Statistics currently show that demand from homebuyers is still up by 4 per cent compared to the pre-pandemic market in 2019. However, this demand doesn’t stop with sales. High demand for rental property is also continuing, which is reflected in the increasing rental prices throughout the UK.

“None of this suggests that 2023 house moves will decline. In the main, people will never stop needing housing whether purchased or as rentals.”