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ChipsAway International Ltd

ChipsAway specialists provide top quality repairs to minor car paintwork damage, quickly, conveniently and competitively
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Minimum Investment

£15,000

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Business Type

Motoring Services

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Funding Support

Yes

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Total Investment

£29,995 +VAT

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Franchise Fees

N/A

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Expected Revenue After 2 Years

N/A

In Brief

No experience needed – four-week comprehensive training course leads to IMI technical accreditation, plus unlimited ongoing technical and business support. £80,000 of guaranteed enquiries generated in year one within your exclusive territory through national advertising.Unlimited earning potential - proven business model delivers in excess of £75,000 per annum. Expansion opportunities support growth from mobile operator to multi-van operator or fixed-base centre.

About ChipsAway International Ltd

ChipsAway was established in the US where the pioneering Small to Medium Area Repair Technology (SMART) to carry out repairs to vehicles was developed. SMART allows for the repair of minor paintwork scratches, dents, scuffs to bumpers, and alloy wheels. The aim of a ChipsAway franchise is to provide an alternative to panel beaters that offers customers convenience, quality, and affordability.

In 1994 ChipsAway arrived in the UK. It is now a full BFA member with in excess of 200 franchisees nationally. In 2008 the company was acquired by the multi-brand franchisor Franchise Brands. This provides ChipsAway franchisees access to a range of services and features such as accredited training, a customer base, national advertising and marketing, and ongoing support.

Franchisees begin as mobile operators. However, this can change. While the majority remain as mobile workshops that go to the client, others opt to open fixed-based centres and cater to customers requiring more substantial vehicle repairs. A further option is to acquire several mobile units.

The services, network, support structure, flexibility, and nature of the ChipsAway franchise have all contributed to it becoming one of the fastest growing and most popular franchises in its category. These factors are discussed in more detail later.

How does a ChipsAway franchise work?

How to join
All potential franchisees can obtain a great deal of information before a commitment is made or any money changes hands. The first step is to register your interest on the ChipsAway website and to request the free information pack. The company also holds regular open days which are advertised on their website. These allow interested parties to ask questions, meet staff, and watch SMART demonstrations.

There is also the option of meeting with existing franchisees and perhaps going with them on a call-out to a customer. The aim is to give you a strong sense of the business and work before you commit to anything.

Once you are happy, the initial investment must be made before the next stage can commence.

Investing in a franchise

A ChipsAway franchise costs £29,995 + VAT. However, the minimum investment is £15,000 + VAT as the company offers a few pricing options. These are available from the company directly. Further good news is that, because this is a recognised brand and a proven business model, banks are more open to granting loans or financing.

ChipsAway Caroline Clennell

 

What do you get for your investment?

Training: The first phase involves accredited training offered at an Institute of the Motor Industry (IMI) facility. This program consists of a four-week beginners training course and a two-day sales and marketing module. There is further technical training during the first six months of a franchise.

Launch assistance and pack: All franchisees are assisted with putting together a personal launch and marketing plan for their business and area. The company also provides leaflets, stationary, a uniform, local advertising, and a personal email address and website.

Proven earnings potential: Based on the average repair cost and the number of enquiry calls head office receives, a new ChipsAway franchise is guaranteed a minimum of £80,000 worth of enquiries in the first year of operation (based on 2017 figures). Earnings are dependent on the amount of work the franchisee accepts and carries out. However, enquiry and current franchisee income statistics indicates the potential to earn in excess of £75,000 per annum.

National integrated marketing strategy: ChipsAway is a nationally recognised brand that has been built over 20 years and is maintained through a multi-pronged sales and marketing strategy. The tools that are utilised include TV advertisements, online and SEO marketing, and print promotions. These activities build and maintain the brand and generate enquiries and business for members of the ChipsAway franchise network. In addition, the company has partnerships with motoring companies and accounts with others.

Ongoing support: After the initial launch, franchisees continue to receive support from various sources. Firstly, new network members are assigned a mentor in the form of an experienced franchisee. Secondly, there is unlimited technical support and business advice available. Franchisees also have access to the Lead management CRM System that aids in managing a new business. Finally, there is an annual conference and regular regional meetings one can attend.

Access to exclusive territory: Despite the size of the existing network, there are still territories available. However, it’s necessary to find out from ChipsAway if the specific or local area you are interested in is available. Each franchisee is given an exclusive or dedicated territory and every effort is made to profile customers to match each franchise owner.

Expansion opportunities: All franchisees begin with a single mobile unit. Thereafter the business model allows for as much – or as little –expansion as the individual wants. It is possible to move from one van to multi-van, from a single territory to several, to establish a workshop or Car care Centre, to remain a one-person operation or to take on staff.

 

Is this the best car repair franchise in the UK?

What has been shown by a YouGov survey is that ChipsAway is the most recognised car repair franchise in the UK. In addition, with 200 franchisees (and rising) it is the largest network of SMART vehicle repairers in the country.

 

Common questions about a ChipsAway franchise

Do I need experience?

No experience is necessary as ChipsAway provides full training at its bespoke IMI accredited facilities. Most of its franchisees have no prior experience of self-employment let alone experience in this sector, so ChipsAway understands the importance of providing the highest quality of teaching and support throughout.

What is the investment for a ChipsAway franchise?

A ChipsAway franchise is £29,995+VAT, although you only need £15,000+VAT personal funds to get started.

Is my preferred territory available?

Despite being the largest SMART repair network in the UK, ChipsAway still has many franchise territories available nationwide. To find out if your specific area is available, get in touch by filling out an enquiry form on this page.

What is included in a ChipsAway franchise package?
Before you invest in a franchise it’s important to know what you will be getting for your money. Get in touch by filling out an enquiry form on this page.

How much money can I make from a ChipsAway franchise?
The beauty of a ChipsAway franchise is that the business model provided is tried and tested, and has been refined over the 20-plus years of being in franchising, lead by international franchisor Franchise Brands plc. Depending on your ambitions, rewards for hard-working franchisees are unlimited. ChipsAway’s proven business model offers the opportunity to turnover £75,000+pa (based on existing franchisees).

What training is included?
ChipsAway’s IMI-accredited technical training programme is designed for complete beginners to the automotive sector. As well as this, the franchise provides you with expert business, sales and marketing training to help you be your own boss.

Does ChipsAway provide the customers?
ChipsAway runs extremely successful national advertising campaigns which last year generated over £57,000,000 worth of customer enquiries for its network. However franchisees are also given marketing training and support to enable them to build their own local customer base.

Can I speak with existing franchisees before making a decision?
Speaking to franchisees is an integral part of the decision making process. If you attend an open day you will meet both new and established franchisees. The brand can then arrange for you to speak to anyone from the network, and go out with them to enable you to make a well-informed decision.

 

What kind of reviews do ChipsAway franchises receive?

There are many reviews online that are easy to find with a simple Google search. Results are, inevitably, mixed. There are also reviews by franchisees, customers, and those who have some sort of anecdotal comments. One has no way of knowing any of the back-stories that may have led to a reviewer being either pro ChipsAway or otherwise.

The best option is to contact the company and request contact details for their franchisees. This will allow you to randomly select several individuals to chat to. These kinds of ‘reviews’ are more likely to be helpful than others.

 

How can I apply for a ChipsAway franchise?

The first step towards starting your own ChipsAway franchise is to complete the form on this page.

Enquire Now

Send a free enquiry to ChipsAway International Ltd for further information!

Enquire Now

Send a free enquiry to ChipsAway International Ltd for further information!

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