First class products ensure success for franchises like Mac Tools
A quality offer, whether it’s a service or product, is key to any business’ success. In the franchise industry, where businesses not only compete within their sector, but also across industries for prospective franchisees, quality is crucial.
One of the key worries of those interested in franchising is whether or not they can be successful in operating their franchise. This concern can be significantly reduced by joining a franchise with a history of offering quality products and services to its customers.
Mac Tools is a prime example of a franchise that provides a combination of just that - and the company’s success over the years underlines it. Mac Tools is part of Stanley Black & Decker, an $11 billion plus global organisation that employs over 30,000 people worldwide and owns the world famous Stanley Black & Decker, Britool Expert, Facom and DeWalt brands.
The Mac Tools line consists of over 8,000 professional tools, which are sold to customers such as car dealerships, automotive repair shops, manufacturing units and engineering companies. And it’s so confident in its products that the company offers a lifetime warranty on the majority of its range.
Established in 1938 in the USA, Mac Tools has been operating its franchise model in the UK since 1990. The company’s franchise network is highly successful and includes franchisees like John Booth, who although only operating his Falkirk franchise for two years has outperformed other franchise brands from many industries. John recently won the national Startups award in the Best Franchisee of the Year category, highlighting the success of the Mac Tools products and service.
“The Mac Tools network is a great team of over 100 excellent distributors in a competitive industry,” he says. “To have risen to the top of this network in just my first year of operation was a huge achievement for me and to have won this award after only two years is a great honour, proving that it was worth the risk to start a new business at 50.”
Mac Tools recruited over 20 new franchisees in 2012. When asked why they chose Mac Tools, the majority of franchisees will refer to either their previous experience with or trust in the company’s products.
Explains Kevin Norton of Mac Tools Salford: “I chose to apply for a Mac Tools franchise because they have a strong brand name and sell well known, high quality tools. It gives me the opportunity to work for myself and enjoy the rewards of my endeavours, as my experience in engineering also gives me a great insight into the product and my customers.”
Adrian Griggs of Mac Tools Ipswich adds: “I use Mac Tools on a daily basis and it is the brand I trust. I wanted to develop my skills and take my knowledge of tools within the automotive industry and my enjoyment of interacting with people as a base. Adding Mac Tools’ training and support has given me a great opportunity to start my own business. I chose Mac Tools over other tool franchises as I think they have a stronger product group.”
Equally as important as a great product is excellent product knowledge, as it can make or break a sale. It allows a franchisee to adapt his or her sales technique flexibly and quickly, depending on the customer’s needs. Mac Tools provides initial training at its European headquarters in Sheffield. It also offers hands-on support from regional franchise managers during a franchisee’s opening weeks and ongoing support from a dedicated team of headquarters staff.
“The training was very helpful and comprehensive,” says David Gauld of Mac Tools Glasgow. “I’m still in the process of having my regional franchise manager on the road with me. He provides me with great support, which helps me to keep on track.”
With a potential UK market worth over £150 million, Mac Tools is an ideal franchise for someone with the drive, passion and desire to work for themselves.