How To Become A Kall Kwik Franchisee

Kall Kwik franchisees provide business design and print for the digital age

The communications industry has transformed and so has Kall Kwik. A familiar presence on the high street in the 1980s and 1990s, it’s been relaunched for continued success in the digital age.

Today it offers a wide range of business and marketing services, from web design, email marketing and direct mail to digital and traditional print supply. It’s about much more than putting ink on paper.

Franchise owners use the Kall Kwik business model and brand as a launch pad to develop their own successful businesses in the dynamic world of business design and print.

The opportunity

Kall Kwik centres provide a first class service and offer bespoke solutions, rather than a fixed product range. They achieve high average order values and excellent profit margins selling to a broad and diverse customer base.

Celebrating its 40-year anniversary in 2018, Kall Kwik has maintained market dominance by keeping abreast of industry and technology changes. Developments in communications technology and digital print capability, combined with changes in buying habits, have driven the evolution of its proposition.

Today it’s all about collaborative working, providing a range of solutions, developing multiple income streams and building relationships with customers. This combination of factors underpins a range of products and services across the whole spectrum of communication media. Services include:

• Direct mail.
• Website design.
• Email marketing.
• Online, digital and litho printing.
• Large format printing.

A customer-led model

Over the years Kall Kwik has moved from a production heavy operation to a consultative, service driven business. But its key differentiator is and always has been the service it provides to customers.

Natalie Muckell, owner of Kall Kwik Fleet Street since 2007, says: “Building a rapport with clients and delivering outstanding customer service, combined with competitive pricing, is one of the keys to our success.

“Clients like knowing the people they’re doing business with and the familiarity that goes with that.”

Franchise benefits

With some 40 centre owners, Kall Kwik is a strong player in the business design and print market. New services extending its offering ensure the future of this brand looks bright.

As a business-to-business franchise, Kall Kwik is not subject to the fluctuating retail market. Plus it’s a ‘work from home’ opportunity, which minimises operating costs, maximises profits and facilitates an effective work-life balance.

The Kall Kwik Business Services concept offers a lower entry cost to this marketplace. And outsourcing high end production keeps ongoing operational costs down.

The company has invested heavily in the large format market. This enables centre owners to meet growing demand from businesses ranging from conference and exhibition organisers to the hotel market and car dealerships.

And its ability to print full colour to the highest quality means Kall Kwik has retained and developed relationships with many of the UK’s blue-chip companies.

Being customer focused, Kall Kwik centres widen the range of services on offer over time. They focus on fully developing their client base and the products and services they deliver. Kall Kwik owners are in it for the long term - building profitable businesses that have a strong resale value.

What’s in the package

Kall Kwik owners receive ongoing business support and have access to comprehensive back office systems. These include appointment generating software and a robust marketing system, plus marketing collateral and tools, a dedicated website and access to the Kall Kwik intranet.

Centre owners benefit from the strength and recognition of the Kall Kwik brand, as well as research and development carried out by the franchisor. Buying as a group facilitates economies of scale.

The company is looking for people who are good communicators and motivated by achievement. You must be ready to set and reach demanding business targets and have the energy and enthusiasm to cope with changing industry and customer needs.

The Kall Kwik commitment to quality and excellence is at the heart of everything it does.

Kall Kwik is part of The Bardon Group, which runs Recognition Express, ComputerXplorers and Techclean, three additional well established brands.

At a glance summary

• An iconic brand.
• Relaunched for the digital age.
• Homeworking potential.
• Excellent support and training.
• Robust marketing framework.