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Signs Express

Signs Express centres offer a wide range of innovative and cost effective signs and graphics solutions

£ 40,000 - £ 115,000 Minimum Investment

Signs Express In Brief

  • Description

    Signs Express centres offer a wide range of innovative and cost effective signs and graphics solutions

  • Business Type

    Print & Promotional Services

  • Minimum Investment

    £ 40,000 - £ 115,000

  • BFA Member

    Yes

    What does it mean to be an official BFA Member?

About Signs Express

Signs Express centres offer a wide range of innovative and cost effective signs and graphics solutions.

The first centre was opened in 1989 by David Corbett and Frank Eliel in Norwich, delivering cutting edge signage solutions to customers. Founded with the specific aim of becoming a franchise, after piloting operations for three years the founders opened the first franchised centre in 1992 in Ipswich, closely followed by another in Grimsby.

There are now 65 Signs Express franchisees in the UK and Ireland.

How does the Signs Express franchise model work?

Signs Express predominately trades business-to-business and offers two types of franchising opportunities:

• Greenfield: For those who are looking to make their own mark on a business and start from scratch for not only financial gain, but also personal satisfaction.

• Resales: For people who want to continue progressing an already successful operation.

Each has different packages, with benefits and incentives to match. By choosing one of these franchise opportunities, the company will be in touch to identify the perfect fit for potential franchisees and their future goals.

Territories are divided based on their geographical area and number of businesses within that region. Territories without an existing franchise centre in the UK and Ireland are called greenfield sites and among them are premium opportunities, which includes high conurbations in prime locations such as Edinburgh, Canterbury, London, and Bradford.

Signs Express is currently investing £30,000 into all start-ups. By reinvesting your franchise fee and adding a further £10,000 investment, the company is ensuring you hit the ground running from day one.

Your initial investment covers everything you need to set up and run your business. In addition, each month you’ll contribute 1.5 per cent of your turnover towards a national promotional fund.

This fund is used specifically for lead generation and brand development activities - making sure Signs Express is front of mind for potential customers.

Franchisees are also subject to a management service charge levy of 7.5 per cent of turnover, which covers dedicated support, licencing and use of the brand.

Currently, Signs Express has 65 centres throughout the UK and Ireland.

The typical investment cost for new locations is:
£40,000-£45,000 liquid capital.
£60,000-£70,000 bank loan.

What locations or territories is Signs Express looking to operate in?

Opportunities are available in the south east, Scotland and Midlands in locations such as Crawley, Perth, Brighton and Croydon.

Signs Express also has resale opportunities in Buckinghamshire, Lancaster, Liverpool and Wirral and Harrogate.

Is a Signs Express franchise a good investment?

The sign industry is highly lucrative, with great profit margins and an ever-increasing customer base.

Being a franchisee with the UK’s largest sign company offers franchisees a proven, established business model in a thriving sector. Every Signs Express territory has a wide variety of businesses, which will need signage of some kind.

Proud to be British owned and run, Signs Express has a dedicated team to support franchisees throughout their careers as busy franchisees. The marketing team based in Norwich promotes the brand on a national level, regionally and locally using multichannel promotional activities.

In a survey of over 1,000 businesses commissioned by Signs Express, 98 per cent believed good quality signs and graphics gave a positive impression of a business, with 97 per cent saying scruffy and unprofessional signs would make them less likely to do business. Over three quarters also consider signs, graphics and displays as an important part of their marketing activity.

 

Where in the UK is the Signs Express head office based?

The franchise support centre of more than 20 staff is based in Norwich.

What support and training do Signs Express franchisees receive?

Signs Express provides full and comprehensive training and ongoing support in all areas of the business.

The team offers franchisees ongoing support in operations, sales, finance, marketing and business development, including:

• Assistance finding business premises and set-up.
• IT set-up and ongoing technical support.
• Staff recruitment.
• Online and offline brand exposure.
• National and regional sales lead generation.
• Business plan development.
• Financial reviews.
• Group purchasing power.
• Health and safety/insurance compliance.
• New product development research.

Every new franchisee attends a comprehensive training course held at the franchise support centre, where they will meet the support team and learn all the aspects of the business.

The operations team assists with locating units for new start-ups, recruiting staff (including interviewing), as well as initial and ongoing training.

Experience in the sector is not necessary, with franchisees from all walks of life enjoying life in the print industry. What franchisees have in common is the passion and determination to run a successful business - and the desire to be their own boss.

What are the Signs Express franchise’s terms of agreement and renewal?

10-year terms, with the automatic right to renew for another 10-year term, and so on. Signs Express franchisees often stay for 15 years, compared to the average tenure within franchising of seven years.

Signs Express is a management franchise opportunity, which means that as a franchisee you are required to manage the running of your own business within the guidelines and support of the Signs Express franchise system.

How in demand are printing services right now?

The market for signs and graphics is buoyant and growing year-on-year, as more businesses realise the importance of image and first impressions, with people seeing over 400 signs a day on average. Signs are used in all walks of life and can be temporary or permanent, depending on client needs.

Signs Express provides a one-stop shop to businesses of all different sizes and industry types - from a single van to a national rebrand coordinated via the company’s national accounts department. Every business needs signs, so the market place for signage is vast.

There are a wide variety of materials available and Signs Express has excellent supplier relationships to achieve preferential discount structures to ensure the best value and service for customers.

British Printing Industries Federation statistics show that the print industry is alive and kicking, despite the rise of email, the internet and other forms of digital advertising.

The UK is the fifth largest producer of printed products in the world, behind the USA, China, Japan and Germany. Printed advertising remains one of the largest in the UK print sector and flyers, posters, brochures, banners and more complex advertising products all remain popular, evidenced by the sales value reaching £1.38bn in 2017.

 

How can I get started on setting up my own Signs Express franchise?

Once you have made a no obligation enquiry, the Signs Express franchise recruitment team will be in touch to talk you through available franchise opportunities in the UK and Ireland - including premium territories, prime locations and any resale options within your preferred area.

This is an opportunity to hear more about you and what’s drawn you to the franchise, as well as what you want to achieve.

An up-to-date CV will be required at this stage and the team will discuss investment, the support and training on offer and why a Signs Express franchise could be the right choice.

To find out more or to request further information on franchising with Signs Express, click the ‘Send Enquiry’ button now.

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