£ 300,000 - £ 500,000
BoConcept is a Danish furniture design brand, established in 1952 before becoming a global franchise in 1993. It specialises in offering premium, contemporary design for homes and small offices, that reflects a stylish Danish aesthetic, combined with high quality craftsmanship and affordability.
Despite offering ready-made furnishing, the brand allows customers to enjoy a personalised experience, with free interior design services and customisable options, to tailor their furniture choices for their own home, whilst still providing affordable products.
The brand has grown to become an extremely popular and well established franchise, with nearly 300 stores in 60 countries. As a popular and established brand in the contemporary design world, this can be a great business opportunity for any potential franchisee with a passion for design and style.
BoConcept is based in Denmark, but its UK head offices are located in London.
There are a select number of territories available across the UK. Franchisees are able to open between one to five BoConcept stores, within a delegated geographical territory. To find out more about potential territories, get in touch with the company by clicking on the enquiry button found on this page.
To start a BoConcept franchise, potential candidates should be able to invest at least a minimum of £300,000 - £500,000. The company recommends that you have 20-30 per cent equity to begin with, and ideally able to commit £750,000 for an ambitious store development concept. BoConcept also charges a fee of 0.75 per cent of your turnover for advertising.
It may be possible to obtain third party funding support from most major banks, with a good business plan and a clear credit history.
There is no requirement for experience in retail or furnishing to start your own BoConcept franchise, but having passion and dedication for design, interiors and style is essential. Potential franchisees should have a good understanding of contemporary design trends and be a creative and motivated individual.
Prospective franchisees may come from a wide range of backgrounds, but having prior foundation in business and management can be invaluable. It can be helpful to have experience in employee relations and previous experience in running a business, even if it is a different field.
BoConcept provides franchisees with a thorough support package, to help them establish their business as successfully as possible. This encompasses training and guidance in all areas of the business, and in-depth support once the store is ready to launch.
Franchisees begin with the BoConcept University – this enables all employees and business owners to familiarise themselves with the brand’s business philosophy and operational standards. The modules for study are covered through their online manual, known within the franchise as the Power Book, which goes through all aspects of running and managing a BoConcept store, including sales, marketing, product development, logistics and more.
Further training is provided in a range of ways, depending on accessibility for trainee franchisees, including in-person seminars at the brand’s Danish headquarters, local coaching in UK stores, and online seminars.
The franchisee training and support package also covers comprehensive business development support. All franchise owners work with an Executive Retail Advisor, who is responsible for the performance of designated stores. They act as a liaison between the brand and franchisee, and can help oversee aspects such as setting up IT systems, ensuring visual merchandising is up to the brand’s standards, and help organise staff training, as required.
The brand also has its own IT system, Axapta. Franchisees are given full access to this to help manage business administration, performance reports and evaluation easier and more manageable. BoConcept also use additional packages to streamline all aspects of supply chain management, logistics and other vital areas of the business, and support and training is available on these areas.
Once franchisees are ready to launch a store, BoConcept’s team are on hand to cover all key areas, including visual merchandising, where the dedicated visual merchandiser team can help new stores understand the brand’s own styling guidelines. They also keep franchisees updated with new sources of inspiration and styling suggestions and tricks, and regularly visit stores in person to carry out styling in new stores, as well as helping existing ones to update their presentation.
Franchisees also receive support from the brand’s in-house store opening department, which covers all practical aspects such as helping franchise owners to manage warehouses, establish a store routine, and layout, and are also available to provide guidance when you are ready to expand to a larger store.
When investing in a BoConcept franchise, prospective investors can be safe in the knowledge that they are aligning themselves with an award-winning brand, with BoConcept being named Best Lifestyle Franchise in the Global Franchise Awards 2019.
BoConcept has a dedicated marketing department in-house at its headquarters, and in local head offices. Support from the team is available to help development brand recognition, and franchisees are provided with essential marketing collateral such as catalogues, flyers and direct mail material, as well as online marketing support through branded websites, social media marketing campaigns, press releases and more.
There is also continued marketing support and advice available through all stages of developing the franchise from the brand’s HQ or local teams, to support franchisees and answer any queries that may arise.
To find out more about opening a BoConcept franchise store, get in touch with the brand by clicking the ‘enquiry’ button found on this page.
BoConcept also exhibits regularly at franchise shows around the world, including the National Franchise Exhibition and the Franchise Show in the UK, giving prospective franchisees a great opportunity to meet the team behind the brand, and find out more first-hand about the brand, and what running one of its stores involves.
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