Henry Ashdown Garden Furniture is the lifestyle business everybody is talking about
Henry Ashdown is a British manufacturer of handmade garden furniture and accessories. They craft classic and contemporary furniture from their workshops in the beautiful English Peak District. Their prices are very competitive in this rapidly growing market.
With the majority of garden furniture imported into the UK, Henry Ashdown really sets itself apart from the competition.
The history
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The team has been crafting exceptional wooden garden furniture for over 20 years.
In recent years the market place has grown and is in fact one of the few growth industries currently in the UK. This is due to people choosing to stay and holiday in the UK and also investing in their homes and gardens as less people move house.
With sales coming in rapidly from the national website and sales teams at shows and events, the business knew it had to expand the customer reach.
In 2011 Henry Ashdown decided to expand the business via a professional franchise operation.The North East region was the pilot throughout the summer of 2011. The pilot was a great success, with the results exceeding the first franchisee’s expectations. Henry Ashdown is now releasing all 30 franchise regions in 2012.
What does Henry Ashdown offer customers?
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As long as a product offers value for money, people in the UK prefer to buy British whenever they can. With very few companies producing garden furniture in the UK and even less producing handmade wooden garden furniture, Henry Ashdown has found a niche in this fi billion annual market.
The products are handcrafted using responsibly sourced wood from managed forests and are fixed with quality stainless steel and brass fixings. The ‘white glove’ delivery is straight to the customer’s gardens and all furniture is delivered fully assembled and ready to enjoy.
Henry Ashdown even handmake their own luxury cushions, which fit perfectly into the furniture and complement the range of parasols. With new additional products on the way for the 2012 season, Henry Ashdown continues to set the standard for this exciting, expanding market.
How does the franchise business work?
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The business model revolves around the March to September selling season. There is no need for an office or shop, as the business can be run from a home office and the sales are driven by shows, exhibitions and events.
There are lots of proven sales opportunities, including:
* Local garden centres.
* Home and lifestyle exhibitions.
* County shows.
* Agricultural shows.
* Equestrian shows and trials.
* Local markets.
* Local shopping centres.
* Retail parks.
* Garden shows and events.
The ultimate lifestyle business?
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With the UK split into only 30 franchise regions, the interest has been huge, with regions already taken and trading within weeks. No experience is necessary (just a desire to succeed), as Henry Ashdown give you all the training you need as part of the package.
As this is predominantly a seasonal business, you can earn an annual income in just six months. You then have the winter months off to relax, holiday, enjoy your hard earned new wealth or do pretty much anything you desire.
Having the freedom of being your own boss with the benefit of an established brand behind you is the driving force for people looking to buy a franchise business. Henry Ashdown has created a franchise package that truly is a ‘turn key’ business.
As part of your package you will have everything you need to start trading and making money immediately.
What is the package?
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* Your own dedicated region (the UK is split into only 30 regions by postcode).
* Full suite of demo products and accessories.
* Full personalised business cards, letterheads, etc.
* Full personalised brochures and marketing materials.
* Branded workwear.
* Henry Ashdown email address.
* You get all sales from the national website within your region.
* 150 per cent average gross mark-up on all products.
* Realistic turnover of £200,000-plus per region.
* Dedicated franchise support manager.
* Marketing and financial support managers.
* Full four-day training included.
* Extremely low overheads and no stock holding required.
* Run the business from home with no shop needed.
* Sales income from shows, events and online orders.
* Fantastic lifestyle - have six months off every year.
* Only £19,995 (ex VAT).
Henry Ashdown understand that their success is bred from your success, which is why Henry Ashdown will be by your side every step of the way. You really will be hitting the ground running, with all the knowledge, support and guidance you could ever wish for.
The franchise package is second to none with everything you need to begin trading immediately. From complete demo sets through to tailored marketing and sales materials, they make sure you have all the tools for the job, so all you have to concentrate on is serving your customers.
Ahead of your launch you will receive a list of shows and events in your region to get you started, plus a comprehensive PR launch programme for your region.
The territory
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One of the real advantages of a Henry Ashdown franchise is the generous regions they award their franchisees. They will only ever have 30 regions across the UK split by a simple postcode system. You not only get your exclusive region, but you also get any sales from the national website within your postcode area.
Should you feel you wish to expand your new business, you are welcome to purchase further regions (if available) as you grow.
The products
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Henry Ashdown has a selection of furniture to suit a wide range of customers, along with accessories such as cushions, parasols and zero emission heaters. New products for 2012 include a new table range, sun lounger and bistro set. As per your package, you get all products to display to your customers at shows and events.
The training
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Henry Ashdown gives you a comprehensive four-day training programme, which covers everything you need to know to begin trading the very next day. The result is a business up and running with immediate cash flow. Three days are spent local to your region with the franchise trainer and a fourth day at the Henry Ashdown workshops in the Peak District.
The support
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Unlike a lot of franchise businesses that will ‘hold your hand’ for a limited period, with Henry Ashdown you get a dedicated team that are there for you always. The Franchise Support Manager is only a phone call away, as are the Marketing, Finance and PR teams. You really have the freedom of being you own boss with a team behind you whenever you need them.
How much can you earn?
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The great advantage of owning a franchise business is having the control of your own financial future. As with any business, the rewards come to those individuals who are hardworking, determined and committed to success.
With a Henry Ashdown franchise business that is all you have to concentrate on. They have created a simple to follow business formula that will reward you with success year in, year out.
A typical franchisee can expect to turnover £200,000-plus per season, with potential profits of above £65,000. With additional staff, it is possible to exceed a turnover of £500,000-plus, giving you that lifestyle you have always wanted.
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