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Join the French pioneer of casual chic style

Join the French pioneer of casual chic style

Bensimon combines fashion, home decoration and design in exciting and unique concept stores

Bensimon is a family story. Conceived by brothers Serge and Yves Bensimon in 1979, the brand has passed on its values and DNA from generation to generation for more than 40 years: authenticity, sincerity, sharing, openness to the world and a colourful vision of life.

Inspired by travels and the military surplus universe from which it emerged, the brand combines fashion, home decoration and design in exciting and unique concept stores.

Wide range of products

Bensimon offers a wide range of products at different price points for every kind of customer.

From affordable fashion accessories like its iconic tennis shoes and bags to affordable luxury apparel and high-end design pieces, Bensimon’s range appeals to a broad range of customers.

Emblematic of the brand, the Bensimon tennis shoe represents an authentic, colourful way of life.

Over the years it’s become an iconic, essential fashion accessory, seducing celebrities including Jane Birkin, Charlotte Gainsbourg, the royal family, Julia Roberts, Naomi Watts and Natalie Portman, to name a few.

Reinterpreted each year by designers such as Jean-Paul Gaultier, Agnès b., Inès de la Fressange and Corso Como, its Parisian casual chic style appeals in both summer and winter.

Released in classic or limited editions, it appeals to all generations and has been recently joined by its little sister, the ‘B79’, in a fully ecological and high sole version.


Pioneer of the casual-chic style, if the Bensimon collections have seduced so many women for over 30 years, it’s undoubtedly because they tell a sincere and authentic brand story.

The Bensimon wardrobe seduces customers with natural materials, timeless designs and unique colours based on exclusive prints that offer guaranteed style and durability.


Bensimon creates lines of accessories that are both colourful and aesthetically appealing for travel lovers.

With expertly chosen materials, they combine functionality with lightness and comfort, creating both casual and chic accessories that suit any occasion

Home design and decoration

Bensimon has sourced design pieces and home decoration inspirations from around the world for more than 40 years.

The brand has discovered numerous new design talents and is highly regarded for being on the cutting edge of modern design.

Bensimon has been developing its own line for five years: Maison Bensimon.

Enriched each season with exclusive pieces, this range fits the brand’s DNA with elegance, design and colour at an affordable price.

The concept store pioneer since 1989

Bensimon is the forerunner of concept stores in France - the first one was opened in 1989.

With more 30 years’ experience, the brand has built a unique know-how in the mastery of this format and is the only one to have developed a network of concept stores in various locations and environments

At a glance



Number of franchised outlets:


Location of units:

France, Switzerland, Korea, Japan

Investment range:


Minimum capital required:




Alex Coombe +44 7825 527057