Emma Franchise

About Emma Franchise

Emma is a brand that believes that a good life starts with a good night’s sleep. Its ongoing mission is to help people understand the importance of sleep in their daily lives, and to this end it creates products that aim to improve sleep quality through intensive research and testing.

Emma – The Sleep Company was founded in Germany in 2015 with a mission to improve sleep through innovation and research. Today, it is a global leader in sleep technology, offering award-winning products in over 20 countries. In response to strong consumer demand, Emma started its offline journey around two years ago, opening physical stores alongside its established online presence. This transition has proven highly successful and is now a key pillar of the brand’s growth strategy.

The transition towards a structured franchise model is currently in progress, and thanks to its strong brand awareness, solid operational foundations and growing offline footprint, Emma offers partners the opportunity to be part of a fast-growing retail concept backed by a well-established European brand.

How does the Emma franchise model work?

Emma operates through an independent store partner model, with a dealership agreement. Partners open and operate Emma stores under the brand’s standards, remaining fully involved in the day-to-day management of the business.

What the journey looks like:

• Initial conversation to assess mutual fit and partner objectives
• Location proposal by the partner, followed by evaluation and alignment with Emma
• Validation of the project, to confirm whether the location and concept are a good fit
• Store design and layout development, in line with Emma’s retail standards
• Store build-out and fit-out phase
• Training and store launch, supported by the Emma team

What partners can expect:

• A strong, well-known European brand
• Proven product range (including in-store exclusive collections)
• Ongoing operational support after opening
• National marketing by Emma

This model combines the strength of an established omnichannel brand with an entrepreneurial, hands-on partnership approach.

What type of franchisee is Emma looking for?

Emma is looking for entrepreneurial partners. The ideal partner is someone who wants to make an Emma store an integral part of their professional activity and is motivated to actively manage and grow the business on a daily basis.

The brand is looking for individuals with a strong entrepreneurial mindset, an interest in retail and customer experience, and the ambition to build a long-term business in partnership with a well-established European brand. Prior experience in the field is appreciated, but not mandatory.

This opportunity is particularly suited to entrepreneurs who are looking to invest their time and energy into a growing offline concept, supported by a strong brand, a clear product offering and an omnichannel strategy that combines online leadership with physical retail expansion.

Did you know?

Emma Franchise has an expected revenue of £1,500,000 after 2 years!

Request free information in just 60 seconds!

Take the first step in becoming your own boss!

Middle Name Your Name Your Email

Keep me up to date with franchising news and promotions

Send me free information

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.

Training and support

Emma provides comprehensive training and ongoing support to its partners, starting from day one and continuing well beyond the store opening.

Partners receive specialised training sessions delivered by the Emma team, covering product knowledge, best practices and sales techniques. This ensures that partners and their teams are fully prepared to deliver a high-quality customer experience aligned with Emma’s standards.

In addition, the Emma team works side by side with the partner from the very beginning of the project through to the store opening.

Support does not stop after launch either. Emma continues to accompany partners in their daily operations, providing ongoing assistance on performance monitoring, operational topics and continuous improvement. This hands-on approach ensures that partners are never left alone and can rely on Emma’s expertise throughout the lifecycle of their store.

Financial information

Emma offers its franchisees a solid, proven business opportunity backed by strong financials and a powerful brand:

• No franchise entry fee
• Initial investment: £50,000–£100,000
• Product margins: approximately 50%
• Annual turnover: over £1.5 million
• Over 1.8 million satisfied customers across Europe
• More than £2 million invested annually in marketing by the brand
• 30+ Emma stores already open
• Over 10 years of brand experience

These fundamentals provide partners with a strong base to build a scalable and profitable business with a leading European brand.

Why is Emma a good investment?

This is a compelling moment to invest in Emma’s offline expansion. Emma is a leading European sleep brand, widely recognised by consumers and built on years of strong online performance and brand trust.

The physical retail network is growing rapidly across multiple countries, with stores delivering solid results and confirming strong consumer demand for an in-store experience. This momentum is driving Emma’s continued expansion and the rollout of a scalable franchise model, opening the door to new partners.

Investing in Emma means partnering with a powerful brand, proven product economics and a clear omnichannel strategy.

What locations is Emma looking to target?

Emma is looking to develop franchised territories across the entire United Kingdom. Emma stores are suitable for:

• High streets
• Retail parks
• Shopping centres/malls

You can propose your ideal location and the brand will evaluate it.

What are the franchise terms of agreement and renewal?

Three-year dealership agreement, plus two-year renewal option