Franchisors are invited to join the publicly listed company without losing their brand’s identity
Darren Taylor, the owner of Taylor Made Franchising, will be using an ‘Agglomeration Model’ to build Incergo S.A, which was launched on the Vienna Direct Market.
Darren says: “Incergo’s business strategy is to build a first-class group, harnessing the knowledge of experienced franchisors, to build bigger and stronger franchise businesses for them and their networks. We are now formally inviting UK and international franchise brands to join us at this exciting time in our new global ecosystem.”
From buying his first Stumpbusters franchise territory in 2006 to his most recent purchase of Chemex International in July 2022, Darren now owns or part-owns StumpBusters, Wilkins Chimney Sweep, PVC Vendo, Chemex, Iconic Window Cleaning, Mister Tacho, Broadway Wine Company, Women in Business Network and Wagging Tails.
PVC Vendo is the first brand to join Incergo. Darren explains: “Every franchisor knows that a collaborative approach works. It’s a mantra we’ve been preaching in our industry for years.
“When a franchise brand joins Incergo, it won’t lose its identity – we’ll respect the franchisor’s right to still run their company exactly as they did before. We won’t insist on centralised operations, although we’d encourage them to work together when it is mutually beneficial. By working together, franchisors will benefit from peer-to-peer support, joint operational efficiencies and economies of scale, helping us all to build stronger, more resilient franchises for the future.”