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British Franchise Association launches digital promo campaign

British Franchise Association launches digital promo campaign

Initiative is designed to promote franchising’s local element and multitude of potential career opportunities

The British Franchise Association has launched a digital marketing campaign to encourage people to shop local through franchising and promote the sector’s myriad career opportunities.

A further aim of the ‘Go Local’ initiative is to dispel the myth that just because a brand is nationally known, it doesn’t mean it’s not locally owned - as in the case of franchising, where entrepreneurs purchase the right to run a business using a franchisor’s branding, proven systems and ongoing support.

The main element of the campaign is a 44-page e-guide, which many bfa members have paid to appear in.

As well as featuring franchise opportunities, the guide explains why franchising is a great option for you and your community, how to find the best franchise, how to assess a franchise investment and lists the questions to ask a potential franchisor.

In addition, the bfa has produced a range of digital assets for franchisors to help promote their brands and the campaign at the same time using the hashtags #nationallyknownlocallyowned, #golocal and #bfa.

 

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