British Franchise Association launches digital promo campaign

Initiative is designed to promote franchising’s local element and multitude of potential career opportunities

The British Franchise Association has launched a digital marketing campaign to encourage people to shop local through franchising and promote the sector’s myriad career opportunities.

A further aim of the ‘Go Local’ initiative is to dispel the myth that just because a brand is nationally known, it doesn’t mean it’s not locally owned - as in the case of franchising, where entrepreneurs purchase the right to run a business using a franchisor’s branding, proven systems and ongoing support.

The main element of the campaign is a 44-page e-guide, which many bfa members have paid to appear in.

As well as featuring franchise opportunities, the guide explains why franchising is a great option for you and your community, how to find the best franchise, how to assess a franchise investment and lists the questions to ask a potential franchisor.

In addition, the bfa has produced a range of digital assets for franchisors to help promote their brands and the campaign at the same time using the hashtags #nationallyknownlocallyowned, #golocal and #bfa.