Cream cake retailer opens 150th store

Cake Box CEO is “thrilled to have reached this landmark”, as latest distribution centre set to open and new product roll-outs continue

Cake Box, the specialist retailer of fresh cream cakes, has opened its 150th store.

Located in Romford, Essex, it’s the company’s 66th since its IPO on the AIM market in June 2018.

Alongside the store roll-out programme, Cake Box has developed its own branded delivery platform, which complements its existing click and collect and third-party delivery offerings.

In addition, operations at Cake Box’s new bakery and distribution centre in Coventry are due to begin shortly, adding to existing facilities in Enfield and Bradford, while recent new product launches have included improved loaf cake ranges, with gluten free and vegan options, alongside a ready-made, egg-free custard.

Sukh Chamdal, chief executive officer of Cake Box, says: “We’re thrilled to have reached this landmark in the Cake Box growth story.

“This is testament to the entrepreneurialism and quality of our franchisees and the resilience of our business model, which has shone through over the last 12 months, in a difficult environment.

“The world is still an uncertain place, but the progress we’ve made in bringing our unique proposition to more customers than ever gives us confidence that we will continue our growth journey and emerge a bigger, better business.”