Good communication is key

Businesses could be affecting their bottom line by failing to show clients how much they value them, research by Royal Mail Special Delivery has revealed.

More than two-thirds of business people surveyed said that feeling valued by a supplier was important in building their relationship - yet one in five could not remember when they had been made to feel ‘more than just another customer’.

The findings also highlight the importance of good communication in securing and retaining business. More than three-quarters of those surveyed believe that the way in which a supplier communicated with them influenced how much business they would do with them.

Says Royal Mail director, Thierry Saada: “This research by Royal Mail Special Delivery shows that making a client feel valued and communicating effectively with them is just as important as ensuring a company’s products and services are competitive.

“The findings prove that the less tangible aspects of business, such as communication and relationship building, can have a significant effect on the success of a business and, ultimately, the bottom line.”