Puddle Ducks proud to set franchisee satisfaction record for 10 years straight

Culture and relationships, leadership, value and support were some of the key aspects franchisees were surveyed on

Nationwide child and baby swim school franchise, Puddle Ducks, has become the first UK franchise to have achieved five–star franchisee satisfaction rating for 10 consecutive years.

Being thrilled to set this national record, Puddle Ducks has topped its overall franchise satisfaction score at 94 per cent.

The survey, conducted by independent consultancy WorkBuzz, asked Puddle Ducks franchisees to review the support provided to them by their head office team. 

Key areas included training, the system, relationships, leadership, rewards, and general satisfaction.

Jo Stone, co–founder and managing director of Puddle Ducks, said: “We are ecstatic to have set this new franchise satisfaction record as a direct result of the overwhelming feedback received from our franchisees!

“Our team at head office works tirelessly to provide quality support and guidance to our network of franchisees and I believe our consistent five–star ratings clearly reflect this.”

Jo has also explained how franchisees were supported throughout the pandemic. 

“Once pools reopened, our franchisees were able to dive straight back in, relaunching lessons and attracting new customers at a rate we had never witnessed before, we have seen an incredible 20 per cent increase in customer numbers pre to post-pandemic,” she added. “We are incredibly proud of the enthusiasm and commitment to the brand that our franchisees exhibit and believe this is a strong reflection of the symbiotic relationship we have crafted through the Puddle Ducks franchise model.”

Steven Frost, CEO and founder of WorkBuzz, said: “What makes Puddle Ducks’ 10–year achievement even more remarkable is that leisure was one of the top five industries worst impacted by the pandemic. 

“This is a franchise which was unable to deliver its core product – swimming lessons – for almost two years and yet it held on to all its franchisees and supported each one through a successful return to the market.”