Your business logo is important. It tells customers and clients about all about your company – who your are, what you do, your values and your mission. Believe it or not, People will judge your business by its logo.
So when you’re starting a business, you need to give proper care and attention to your logo. Don’t treat it as an afterthought or rush its design.
Although there’s nothing to stop you having a go at designing your logo yourself, many entrepreneurs find commissioning a professional designer for the job is well worth the expense.
However, before entrusting someone else with the job of crafting your logo, there are some important decisions you need to make. Your designer will need a comprehensive brief to work from and you should be clear about exactly the kind of logo you want and what you want it to convey.
With that in mind, here are some key points to consider:
1. **How will you display your company name?** Your business name is obviously a key aspect of your logo. But incorporating the name into the design isn’t as simple as you might first imagine.