Strike Back Self Defence Franchise

About Strike Back Self Defence Franchise

Strike Back Self Defence is the world’s largest all-female self-defence organisation, founded by Gulshen Bano with a powerful mission: to ensure every woman and girl has access to simple, practical self-defence skills that can save lives.

This is a purpose-driven franchise opportunity built on real social impact. Strike Back’s mission is to create safer communities for women and girls worldwide by equipping them with confidence, awareness and practical tools to protect themselves. As a franchisee, you’ll run your own self-defence school, delivering workshops, courses and events for women and girls in your communities, schools, corporate clients, colleges, the NHS, and local businesses.

No previous martial arts experience is required. All training is provided, giving you the skills and confidence to deliver simple, accessible self-defence sessions with a few days’ training.

What makes Strike Back different?

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• The world’s largest all-female self-defence organisation with global reach
• Female-led, mission-driven brand built on empowerment and impact
• Simple, structured system that’s easy to learn and teach
• Exclusive protected territories
• Full instructor, business and marketing support
• Multiple revenue streams, including community, education, corporate and funded work

Strike Back is more than a business – it’s a movement. By becoming a franchisee, you’ll not only build a rewarding enterprise but help change the narrative on women’s safety, one community at a time.

How does the Strike Back Self Defence franchise model work?

The Strike Back Self Defence franchise has been designed to make it simple and achievable for women to build a purposeful, profitable business – even with no martial arts background. Its model gives franchisees everything they need to launch, grow and thrive within their exclusive territory.

Franchisees begin with a three-day intensive instructor training course, where they learn to deliver Strike Back’s easy-to-teach self-defence programme. Within just one week, they are equipped to run high-impact workshops and classes for women and girls, in schools and education settings, corporate sectors and the wider community.

Once qualified, franchisees operate under the Strike Back brand in a protected territory of around 100,000 people. They receive full business support, including marketing materials, operational systems, lead generation guidance, and ongoing mentoring. This ensures they can focus on delivering sessions while growing their business.

Strike Back’s model is flexible and scalable. Franchisees can teach part-time or build a full-time business with multiple income streams, including group workshops, weekly classes, memberships, one-to-one work, corporate training and charity partnerships.

At the heart of this franchise is a mission with real social impact: empowering women and girls to feel safe and confident, while building a business that makes a difference.

What type of franchisee is Strike Back Self Defence looking for?

Strike Back Self Defence is looking for women who want to build a profitable business with a purpose. Its franchise is designed to be accessible, flexible and impactful, making it an ideal opportunity for women from a wide range of backgrounds.

You might be:

• A woman looking for a brand new opportunity, whether part-time or full-time, where you can make a real difference in your community
• Someone already working in the fitness, coaching or wellbeing industry, looking to stand out by offering unique self-defence training to your clients
• A woman with a lived experience of violence or trauma who wants to turn that pain into power by creating a safer world for other women and girls
• Someone who has never run a business before but is passionate about Strike Back’s mission and wants to build something meaningful with full support behind you
• An investor or entrepreneur who believes in Strike Back’s cause and wants to manage the business side while having a qualified instructor (or team of instructors) deliver the sessions

Most importantly, Strike Back is looking for women who are driven by impact, passionate about empowerment, and ready to build a business that changes lives.

Did you know?

Strike Back Self Defence Franchise has an expected revenue of £60,000 after 2 years!

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Training and support

Strike Back Self Defence has created a comprehensive training and support programme designed to set every franchisee up for success – even those with no prior martial arts experience.

Your journey begins with a three-day intensive instructor training course, where you’ll learn Strike Back’s proven, principle-based and accredited methodology. Its system is built around the most effective elements of Krav Maga, MMA, and Brazilian Jiu-Jitsu (BJJ) – adapted specifically to address the most common assaults and harassment women and girls face.

The training is trauma-informed and blends both physical and non-physical skills, including practical self-defence techniques, de-escalation strategies, conflict management, trauma-aware insights, and the Law of Self Defence.

Even with no prior experience, Strike Back promises that you’ll be able to deliver these skills with impact and confidence thanks to its simple, structured approach. The curriculum is designed to be accessible, clear and easy to teach, so you can focus on empowering the women and girls in your community from day one.

Franchisees also receive ongoing training and support, with regular updates, refresher sessions, and full access to an online training portal, which comes complete with instructional videos, ready-to-use lesson plans, and teaching templates.

Strike Back supports you every step of the way so you can grow your business and create lasting change.

Financial information

The minimum investment for franchisees is £7,500. You can expect a return on investment within six to nine months.

Why is Strike Back Self Defence a good investment?

Violence against women and girls is at epidemic levels globally, and it has never been more in the spotlight than it is today. From corporate organisations to schools, colleges and community spaces, there is now widespread recognition that women’s safety can no longer be ignored. And no one understands this reality more than women and girls themselves.

Strike Back Self Defence is the world’s largest women’s-only self-defence organisation, created by a woman, for women, to provide safe spaces for empowerment, confidence, and real-world safety skills. With two major female investors on board, including a global female-led brand, the franchise is changing the narrative around violence against women and girls and driving this conversation to the forefront of society.

There has never been a better time to invest in this sector. Female self-defence instructors remain incredibly rare, making this a unique, first-mover business opportunity to be at the forefront of a powerful, fast-growing global movement.

This is not only a meaningful and mission-led venture but also a highly profitable business model. Strike Back’s instructors are earning £600 an hour through corporate contracts, with additional revenue from school contracts, corporate wellbeing programmes, and community workshops – this enables rapid return on investment and strong financial growth potential.

What locations is Strike Back Self Defence looking to target?

Strike Back is targeting all major towns across the UK and Ireland, as well as major cities across Europe, the USA, Australia, and the Middle East.

What are the franchise terms of agreement and renewal?

Three-year minimum contract