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The Best Bar in the World, Bar None!

A winning concept and smart business planning are seeing the Coyote Ugly saloon expand across the world. Here’s how you could become part of that success

When owner and founder Liliana Lovell started a small bar in New York City, she knew she was onto something that would be a huge success. Now, after 20-plus years in the business, Coyote Ugly is expanding to all parts of the globe and the momentum is building. In recent months, the world-famous franchise has signed development deals in Wales, Kyrgyzstan, and Japan. Opening in the next few months are bars in Ft. Worth, Bishkek, (Kyrgyzstan), Cardiff and the famous Roppongi area of Tokyo.

The company is also in development conversations with potential franchisees in China, Thailand, Singapore, Hong Kong, Malaysia, Germany, Canada, and Mexico, and shows no signs of slowing down. With major cities like London, Sydney, Shanghai, Bangkok, Montreal, Cancun, Rio, and many more available, there are opportunities for Coyote Ugly franchisees all around the world, although early involvement is strongly advised.

The world famous Coyote Ugly Saloon brand – which features crowd-pleasing entertainment from the ‘Coyotes’ – appeals to tourists and locals alike. As both a bar and place to be entertained, visitors can enjoy their drinks while the Coyotes dazzle with dancing, singing, games and more. It’s a unique experience which keeps patrons coming back for more.

This powerhouse brand is seeking partners who have the experience and passion to enter (or expand) into the bar/nightclub industry at the top. The saloons thrive in major cities with high tourism and high numbers of local patrons. A Coyote Ugly can be regarded as a neighbourhood bar which, thanks to enormous brand recognition, also attracts tourists who want to have the Coyote Ugly experience. “This is an opportunity to open a new business that immediately benefits from brand recognition and has people lining up to check it out,” says Justin Livingston, vice president of global development.

Coyote Ugly has 20 years of experience and more than 20 saloons world-wide but uniquely, the brand also benefits from a blockbuster movie of the same name and three seasons of a reality show on Country Music Television. Backed by such solid experience and extraordinary brand presence, this exciting company now has its sights set on expanding saloons all over the globe.

Coyote Ugly offers an international franchise programme for selected franchise candidates with strong support, high profits, and the recognition of one of the world’s best known brands. (It’s also said to be a lot of fun.) “It’s really a unique opportunity for a brand this size to have such wide availability in major international markets” says Livingston. “We’re taking the most famous bar brand in the world and offering not only the power and history of the brand, but one of the strongest support and training systems in franchising.”

Over 20 years after its conception in New York City, the Coyote Ugly brand has never been stronger. The concept has a unique offering, able to provide systems and methods of running a world-famous brand that is adaptable to local cultures and traditions. The robust training and operations system includes full training of owners, managers, and staff, assistance with site selection and procurement, store design, brand and marketing guidance, and unrivalled ongoing support.

Franchisees who have a deep understanding of their local market and commit to follow Coyote Ugly’s franchise system are those who are most likely to become key players in the bar and nightclub retail sector.

The backstory

The Coyote Ugly legend began with a girl, a dream, and a little bit of Wild Turkey. In 1992, Liliana ‘Lil’ Lovell, a 24-year-old Wall Street apprentice-turnedbartender, was living a good life.

She was doing a job she loved, making money, and gaining notoriety for her antics on the bar, as well as behind it. Tired of working for other people, she was ready to make her move.

The plan was simple: open her own bar, make money, and have fun doing it. Determined not to let anyone or anything get in her way, she drew up a business plan: beautiful girls + booze = money. It was a simple concept that challenged the way the bar industry had worked for years and launched a culture that soon became world-famous.

“It never hit me how far this thing had gone until we started opening saloons abroad,” Liliana says. “As Coyote Ugly’s fame continues to grow, we look forward to taking the world by storm, one boot-stomping bar at a time.”

Your investment

The total investment in a Coyote Ugly Saloon franchise is between $500,000USD and $1,500,000USD dependent on location, market and size, and condition of the unit. Single and multi-unit franchise partnerships are available. Single sites carry a franchisee fee of $60,000USD, while multi-store investors pay a franchise fee of $120,000USD for the rights to open up to three units. Coyote Ugly is looking to expand the brand with franchisees who embrace the culture of Coyote Ugly Saloon and share their vision of promoting the Coyote experience. Owners will benefit from the history of a world-wide legend in the industry and a tested business model.

Think you may have what it takes to own the most famous bar on the planet? Do you want access to the knowledge, systems and leadership of the world leader in the bar-nightclub industry? Do you want to be a part of the upcoming aggressive expansion of the Coyote Ugly saloon brand? If you’d like to talk about the details and see if we are a good match for each other, you should visit the website at and request information to Justin Livingston, vice president of global development at justin@