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“ActionCOACH helped my company to shine”

“ActionCOACH helped my company to shine”

New business is coming in faster than ever, Luke Murfitt of Integrity Cleaning says

With over 32,000 cleaning businesses in the UK vying for a slice of the market, one forward-thinking business owner decided to take action.

By engaging an ActionCOACH business growth specialist, Integrity Cleaning has reached over double the industry standard profit margin and a 650 per cent increase in turnover.

Action Coach Mitali Chopra has worked with Luke Murfitt, managing director of Integrity Cleaning, since October 2018. As a natural entrepreneur, he wanted to become the biggest and best in the Greater London area. For the first nine months, growth was impressive - but Luke wanted more.

Opening up my eyes

He says: “A lot of people would be apprehensive to have someone come into their business and make suggestions for change, but I knew this was the way for me to take things to the next level.

“I went to one of Mitali’s seminars and, very soon after, arranged a one-to-one meeting to discuss the work we would do together. I quickly realised just how valuable having an Action Coach would be.

“Mitali understood everything I wanted to achieve - I required a more robust structure, stability, a sense of order and to be held accountable for my actions.”

Seeing immediate effects

“Not only did I have more self-confidence, but the team started to feel it too. They began taking responsibility for their actions and delivering a much better service.”

Almost immediately after beginning their coaching sessions, Integrity Cleaning secured a six-figure contract with the largest construction project in London. Alongside that, they signed huge clients, including a London university, House of Fraser on Oxford Street and The Shard. New business was coming in faster than ever before.

Testament to his commitment and drive for success, Luke was crowned ‘UK Entrepreneur of the Year’ in 2019. “Mitali calls me her ‘champion’, so I call her the ‘champion of champions’,” he says. “She’s not only helped me achieve my goals, but has also allowed me to focus on the future and strive for further growth.”

Mitali says Luke is a coach’s delight and adds: “He’s started to take ownership of his business and the pay-off is very impressive. It’s been an absolute privilege helping him to realise his potential.”

At a glance ActionCOACH


1993 in Australia. 2001 in UK

Number of franchised outlets:

200-plus in the UK

Location of units:


Investment range:


Minimum required capital:



If you would like to know more about the ActionCOACH opportunity and you’re the kind of person who:
A. Loves learning and developing yourself;
B. Has enjoyed success in your career or sport; and
C. Is willing to invest if they see substantial returns can be made…
Then find out more by watching the overview video at

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