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Company owner turns award-winning business coach

Company owner turns award-winning business coach

ActionCOACH client Lewis Haydon loved the lifechanging service so much, he joined the company

In 2009, ActionCOACH Black Country started on its road to transformation.

While delivering seminars for clients of HSBC bank, franchise partner Andy Hemming saw the firm’s growth accelerate in an upward trajectory.

During that period, Andy met Lewis Haydon, who started as a client but would eventually become Andy’s right-hand man as an employee coach in the business.

Lewis says: “My brother and I worked in my father’s business when we realised that the support of a business coach was needed to help take things to the next level.

“We decided to invest in Andy as a coach and he helped the company reach a turnover of £3m. I was finally in the position to think about what my future looked like and all I could see was following in Andy’s footsteps to become an Action Coach.”

With an offer too good to refuse, the pair cemented their award winning partnership, which would result in a three-quarters-of-amillion- pound business and five consecutive years of Firm of the Year at the ActionCOACH UK conference.

A force to be reckoned with

Lewis attended ActionCOACH University in January 2020 as an employee business coach.

Right off the bat, he wasted no time in making a name for himself in the West Midlands region, but a couple of months in the COVID-19 pandemic sent the country into lockdown.

The pair committed to supporting not just their clients, but all businesses in the area that required advice and guidance. As a result, Lewis’ client monthly income rocketed to £10,000.

“The situation inspired us to start our podcast, where we discuss business issues and give business owners advice on how to turn challenges into opportunities,” Lewis says.

“Constructing this gave us even more purpose because it extended our help even further to people we wouldn’t normally reach. This was extremely rewarding, as we knew we were making a difference in so many people’s lives.

“In a personal sense, ActionCOACH has given me so much fulfilment.

“I’ve married my long-term girlfriend and we’ve since had our first child, Luna. My wife, Anna, has been a huge inspiration and it’s a great feeling knowing I’m able to provide for my family, reaching goals I never thought possible, all because I support others to achieve the same result.

“I’ve also been able to go back to university for my PhD, studying the art of coaching and leadership. I’m keen to expand my knowledge, helping me to be my very best.

“Andy has been a role model for me throughout this whole journey and it’s amazing to see it going full circle, as I’m also reaping the rewards of coaching in so many different ways.”

At a glance


1993 in Australia. 2001 in UK

Number of franchised outlets:

200-plus in the UK

Location of units:


Investment range:


Minimum required capital:



If you want to be influential in helping business owners transform both their lives and businesses and you’re the kind of person who:
A. Loves learning and helping people;
B. Has enjoyed success in your career, business or a sport; and
C. Is willing to invest if you see substantial returns can be made…
Then find out more by watching the overview video at

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