BforB provides a crucial service in helping small businesses grow and in return, its franchisees enjoy great returns. With SME launches on the rise, now is the perfect time to join its community
Business for Breakfast (BforB) is Britain’s hardest-working business networking group, recognised internationally for creating successful networking meetings, events and training for referral marketing.
Established in the U.K. in 2001 as the first-ever British business networking franchise, it remains a leader and innovator in referral marketing. BforB’s franchise membership continues to meet year on year to do better business centred around positivity, not pressure.
This blueprint and positive ethos to put the members’ needs first, matched with an increasing global demand for its services, has created huge expansion opportunities for the BforB brand beyond the U.K. In the last 20 years, it’s launched franchises and operated events across Europe, Asia, Africa and Australia. Franchisees facilitate professional membership clubs, bringing together local businesses so they can refer work to one another by building rapport and long-standing relationships that can last for years.
By supporting and advocating personal development for our members with its referral academy, franchisees grow and develop skills within the clubs to become self-sustaining and run by the membership.
With 65 per cent of the world’s products and services being exchanged by referral or recommendation, these clubs create local supply chains that contribute to the local economy and drive success and affluence in the areas where the clubs meet.
How does bforb work?
Consumers buy products and services based on trust – they need to know the value and like the supplier, as this road points to trust in the product. Hence why the most effective form of marketing is referral or recommendation.
This is the basis for BforB – its franchisees bring together members to create a safe, enjoyable environment to forge relationships that build this valuable trust. BforB stands out in the industry by constantly innovating to changes in the business environment, without sacrificing the warm, welcoming culture synonymous with more traditional business interaction.
As the world enters a new phase of business following the COVID-19 pandemic, there’s been a shift in the U.K. economy. In September 2021, the ONS recorded an increase of 800,000 new businesses as people left employment because of redundancy, early retirement or furlough, and this continues to rise.
In order for new businesses to be successful, they have to immerse themselves in their local community to find suppliers, customers, and introducers. BforB franchisees create the perfect environment for members to do this, helping businesses of all ages, sectors and sizes grow, develop and succeed and ultimately impacting local and national economies by expediting this vital process.
Thriving franchise model
As the number of small to medium-sized businesses increase, there’s a pressing need to create new business networks following the pandemic. More businesses have adapted to finding ways of working digitally and extended their supply chains at the same time as more people have launched into new marketplaces, leading to an increasing need to create new business networks to create and support valuable consistent supply chains.
In a marketplace where new brands are constantly emerging (6.7 million recorded in the U.K. in September 2021), help is needed in accessing local communities in order to gain traction in the early stages of business. The stage is set for new BforB franchisees to attract members and build thriving businesses in a short space of time.
New BforB franchisees embark on a training programme wrapped in support, to accelerate them to achieving a membership of 150 businesses across five thriving clubs in the first 12 months, a perfectly achievable target for the dedicated and committed franchisee.
The return for a franchisee’s investment of £15,000 + VAT is upwards of £95,000 in their first year, depending on their commitment to making the BforB blueprint of recruiting 150 members a reality. This is made possible by taking advantage of six packages of support in funding, marketing, finance, business growth and sales, stock and digital.
The BforB model succeeds because its franchisees deliver value to the membership, and in return, BforB supports its franchisees to get that return on their investment and build a thriving business.
Is a BforB franchise right for you?
In order to decide whether franchising may be the right model for you to invest in, you need to know the benefits as well as the pitfalls, along with answers to a myriad of other questions about how to get a return on your investment. To cut through the briar patch of questions, BforB is hosting a roadshow of events around the U.K., bringing together individuals interested in joining the opportunity in a safe, informative environment, to deliver advice and answer questions in a round table fashion on whether a BforB opportunity is right for you.
For a nominal fee of just £10 to show your interest (refunded on attendance), you can join in at Manchester at the Worsley Marriott Hotel & Country Club on the 17th of June 2022, and a Virtual/Digital event on the 22nd of July 2022. Coming soon after the summer holidays are events in Birmingham, London, Edinburgh and Northampton, with venues to be confirmed. Enquire with the team to find the most suitable date and location for you.
BforB is hungry to support small businesses in the U.K., and grow the economy by facilitating business relationships. The aim is to launch 20 new franchisees per year, a target allowing for aggressive growth while still delivering the level of support a new franchisee needs to exceed their targets in their first year and enjoy a healthy return on their investment.
The franchise is looking for ambitious individuals, driven by impact, to join its ever-growing community of successful professionals on the journey to become the world’s most respected networking facilitator. This target will be achieved by the driving values behind BforB – its innovative, responsible, reliable approach, and by holding true to the expectations of its membership.
At a glance
Location of units:
UK and global
£15,000 + VAT
Minimum required capital:
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