If you need advice on tightening up your franchise recruitment processes, talk to Platinum Wave
Platinum Wave believes in building long-term, ongoing relationships with clients that allow it to help them at any stage of their franchise journey. That help ranges from showing successful entrepreneurs how to franchise their business, through to franchisee recruitment, performance coaching and even international growth.
Right now, as we all do the best we can under extreme circumstances, the topic of franchise recruitment is creating even more conversation than usual.
Attracting the best prospects
There is strong evidence that more and more people will soon be looking for opportunities to take control of their future with a business of their own, so the competition for the best franchisee prospects will possibly never have been higher. Are you equipped with the internal resources and skills you’ll need to ensure the best ones come to you?
Adding to your headcount and payroll, particularly as everyone is trying to rebuild their hard hit cash reserves, is not something most franchisors can afford right now. But you still need the skills and man hours to effectively launch your brand to the thousands of people out there looking for the perfect franchise opportunity.
Inevitably, many franchisors will find themselves facing the chicken and egg conundrum: you can’t afford to invest in marketing and recruitment staff until you sell some/more franchises and you can’t sell franchises without a good marketing and recruitment team.
Team of specialists
Platinum Wave has all the skills you need because the tasks are spread among a team of specialists. The company can also provide you with plenty more than just basic lead generation and handling, such as social media management, PPC, photography, video shoots, branding and design, copywriting, media engagement and campaign strategies.
As a proud strategic partner to the Global Franchise Group, Platinum Wave can ensure your opportunity receives the attention it deserves and stands out from the competition.
While Platinum Wave uses the same software technology as some of the biggest brands on the planet to ensure all your prospects are measured and assessed in terms of their engagement with your marketing, it’s the company’s professional, personal approach that brings you the most value. Platinum Wave represents your franchise with as much passion and knowledge as anyone in your head office team could.
The company sees the people that show an interest in your brand as much more than numbers in a pipeline - Platinum Wave builds relationships, gains trust and takes the time to educate them on the many benefits of franchising and prepares them for the legal and financial commitment they will be making.
By the time it puts someone forward to you for interview or a discovery day, they are very well qualified, fully informed and ready to move at pace.
In the last three years Platinum Wave has been named Service Provider of the Year by the British Franchise Association, the Best Franchise Awards and by Encouraging Women into Franchising.
At a glance Platinum Wave
firstname.lastname@example.org. 0131 664 1218 platinumwave.co.uk