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Mobility retailer offers ethical alternative

Mobility retailer offers ethical alternative

With Ableworld, you can build a vital local business in a sector that’s flourishing

With 34 stores, Ableworld is the UK’s largest mobility retailer and is at the forefront of one of the fastest-growing markets in retail.

Its franchise owners are local entrepreneurs who want to combine building a prosperous, long-term business with providing a valuable service to their own communities.

They employ local people to advise customers on the products that can best help them live independently in their homes and offer in-house product training and maintenance as part of their aftersales care commitment.

Gap in the market

Founded in 2000 by managing director Mike Williams, Ableworld was launched after three years of research, following the difficulties Mike experienced when shopping for mobility aids for an elderly relative.

The research showed the general perception of the mobility trade was one of target driven, emotionally detached retailers who would pressure sell to the elderly and vulnerable, often in their homes.

Mike was determined to use his own background in retail to make a change so that his local community would have an ethical, professional alternative to these types of sellers. The first store was a success and Mike knew franchising was the perfect path to fulfilling his ambition of having local Ableworld stores open all over the country.

Size of the sector

There are currently 15.3 million people aged over 60 in the UK and the government predicts that in just over 10 years’ time nearly 25 per cent of the population will be over 65.

Valued at around £1.5 billion annually, the mobility sector is set to expand dramatically over the next few years, with products such as mobility scooters, stairlifts, adjustable beds, wheelchairs and home aids becoming essential purchases for many people.

In addition, since many people in this age group have generous pensions and significant property equity, they have the resources to purchase this much needed equipment.

Income streams

Ableworld’s mission is to help these customers live more comfortable and active lives as they get older, so the franchise model provides two complementary income streams:

• The retail outlet. A mobility superstore that sells a comprehensive range of products to help the elderly and disabled in their homes and outdoors.

• The stairlift business, which using only high quality branded equipment provides homeowners with a variety of life changing options.

Ableworld’s proven franchise model means hard-working franchisees can build a £2 million-plus turnover business with full training and ongoing support from the market leader.

No previous experience of the mobility industry is needed, as the company has a comprehensive training programme. Successful franchisees combine a desire to help others with their personal skills and the proven Ableworld franchise system.

Ableworld is proud to have been voted Dealer of the Year UK at the 2019 Access & Mobility Professional Awards for its continued dedication to helping our ageing population and people living with disabilities.

At a glance Ableworld



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Contact: 01270 613599

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