Polly Rogers explains how a franchise in Bluebird Care can provide a low risk, high return opportunity
Home care is booming, which makes buying a franchise in this field an appealing prospect for prospective investors. But what if your background is in business, not care work? “You don’t need care experience,” says Polly Rogers, Bluebird Care’s franchise sales manager. “A successful home care franchise owner has excellent business acumen, experience in managing people and is passionate about doing good in their community.”
“As a new franchise owner, Bluebird Care will work with you to employ the right team,” continues Polly. “This includes hiring an experienced care manager, who will bring a wealth of knowledge to assist you in everything care related. This appointment, coupled with your business and people management skills and the Bluebird Care business model, provides a low risk, high return opportunity.”
Why home care?
Bluebird Care provides care at home to the vulnerable and elderly throughout the UK. Its care teams make home visits to customers and provide a range of domiciliary care services. They keep the elderly safe in their own homes, which is exactly where they want to stay.
The recent pandemic has shown that the most vulnerable are safer at home where infection control is easier to manage, and Bluebird Care has seen an increase in demand for care at home services as a result.
“Our ageing population is increasing, which means that interest in the home care sector has never been greater,” adds Polly. “There’s never been a better time to start a home care franchise than in 2022.”
On board support
According to Polly, Bluebird Care’s more mature businesses can enjoy up to a £6 million turnover and the average franchisee will turn £1,000,000 within three years.
She expands: “Bluebird Care sets its franchise owners up for success. We designate territories, which typically contain 150,000 – 200,000 residents, and within each of these is an ageing population as well as potential team members from which to recruit. We provide a dedicated onboarding manager who is there to help at every step of the way for the first 18 months. A committed team of managers who cover quality, marketing and business development are also there to support and guide you throughout your entire journey.”
If you’re considering an investment in elderly care, a Bluebird Care franchise provides all the support you need. The comprehensive and proven business package, which includes operational procedures and policies, is built to maximise success, and the comprehensive demographic data ensures a new business gets up and running swiftly.
Additional training and mentoring are provided by the franchisor, as well as support from experienced managers in marketing, quality and business development. Staff uniforms and IT hardware and software is included in the package, along with funded rostering and care planning software for the first year.
Your dedicated onboarding manager helps with the entire business set-up, including guidance with finding premises, recruitment support, creating and supplying a full marketing pack, support with regulatory registration and microsite set up and all other business system access. This tailored support continues for 18 months.
High returns
To invest in Bluebird Care, the fee is £37,500 (+VAT and working capital). This equates to approximately £115,000. High street banks typically lend up to 70 per cent of the total investment so that means you would need a minimum of £35,000 liquid capital to get started.
If you would like to be part of this award-winning brand, contact Polly Rogers on the details below.
At a glance
Year established:
2004
Number of franchised outlets:
200+
Location of units:
UK and Ireland
Investment range:
£115,000
Minimum required capital:
£37,500
Contact:
pollyrogers@bluebirdcare.co.uk 07912 771149
