Benevolent business

Calum Gray became a Caremark franchisee because he’d always wanted to make a change in communities where change is most needed

Calum Gray launched Caremark Winchester & Eastleigh in 2008, following a military career spanning 30 years.

Having always been motivated to care for other people, he briefly worked with the Samaritans after his release from his role as bandmaster and director of music with the army.

Change

Following in his parent’s footsteps, who both volunteered for various humanitarian organisations, Calum started a franchise in the care industry because he’d always wanted to make a change in communities where change is most needed.

Now over 10 years in, Calum has built a profitable and, perhaps most importantly to this compassionate franchisee, benevolent business.

He explains: “I find so much personal satisfaction in supporting others in their time of need - whether that be providing great quality care to clients, offering employment opportunities for care workers and administrative staff in the office or contributing to local and national charities.”

Calum regularly plans, funds and hosts charity events for local organisations, not just for clients to enjoy, but for other vulnerable and lonely members of the community surrounding his office as well.

“As much as possible, we extend invitations to the friends, family and neighbours of our existing clients,” Calum says.

“As a business owner, I feel a sense of responsibility to maintain a community feel in the area. Our latest charity initiative saw us raising funds for a nearby hospice by hosting a tea party and game of bingo. While this, obviously, benefits those who certainly deserve the support, it also raises the profile of the business and increases credibility of the brand.

“Above all else, I’m a true believer in the power of a professional and personable working environment - I like to think I do a great job of looking out for my team of care workers.

“The care they administer is nothing short of incredible. In fact, our reputation as one of the best inhome care providers in the area is maintained through the dedication and professionalism of my team, so I invest a lot into maintaining their feeling of belonging.”

Well-being

As well as constantly communicating career opportunities to his rapidly growing care team, Calum regularly plans well-being events to maintain morale at the Caremark Winchester & Eastleigh office.

“In February, I hosted and funded two pamper days,” he says. “My care workers were invited to pop into the office and pick a beauty treatment - I even provided refreshments.

“I wasn’t there to see the smiles on the day, as I was swiftly ejected from the office so the ladies could enjoy their treatments, but my care manager, Alina, tells me a great time was had by all.

“This endeavour, alongside regular fundraising events and community outreach, reinforces the open door policy I advocate. My team feel they’re working for an honest and considerate employer.”

At a glance Caremark

Established: 2005

Number of franchised outlets: 100-plus

Location of units: UK-wide

Investment range: £100,000

Minimum required capital: £30,000

URL: www.caremarkfranchises.com

Contact: 01903 266392