Caremark is showing sustained growth despite the uncertainty of Brexit and the pandemic
The Caremark care at home franchise network has reported year-on-year growth of on average over 20 per cent through 2020 and into 2021. There are several reasons for this.
Firstly, the population has grown and will continue to do so in the UK due to ongoing innovations in science, resulting in better medicines, better nutrition and the benefits of regular exercise contributing to people living longer.
In the latest LaingBuisson report, it was predicted this market will grow 5.4 per cent year on year.
As our population grows, there’s an increased demand from more and more people needing high quality, well-led care and clients looking at in-home care and support as a viable alternative to residential care.
In fact, a recent YouGov survey conducted among people in their fifties revealed over 92 per cent of respondents said they would prefer to be cared for in their own homes rather than a care home.
But why have Caremark franchisees enjoyed such sustained growth? Their feedback indicates in-house training, ongoing support and expert guidance are a major factor.
Also, they speak of the experience and knowledge in the support structure, enabling them to be better equipped to adapt to the changing needs of the health care sector.
One franchisee, Charles Folkes, managing director of Caremark (Redcar & Cleveland), spoke about this subject recently.
He said: “I found the ongoing support and communication from the team at head office and a Regional Support Manager particularly useful during the uncertainty of Brexit and currently COVID-19.”
He also spoke of: “A constant stream of guidance and advice helping to alleviate my obvious anxiety during this period of economic turbulence.”
He added: “The local authority’s communication and support has also been exemplary during the current pandemic.”
Charles then talked about the sector itself and his reason for investing in his own resilient Caremark franchise.
“I researched various sectors before reaching the decision that domiciliary care was the right choice,” he says.
“Then I decided upon the sustainability and straightforward business model Caremark offered, which allowed for positive cash flow and personal reward.”
He went onto explain how he was looking for: “A franchise with good ethics, integrity and the potential for growth.”
Another factor for consideration, even before the pandemic, is that the sector was thriving already, as between 2017-2018 over £17.7 billion was spent on adult social care by local councils in the UK.
As demand grows, local council spending on adult social care will continually be required to adapt to these levels of need.
Astonishingly, it’s estimated the global health care market will be worth £7.7 trillion by 2022.
One final observation is that Caremark franchisees offer care across the board.
From local authority to private clients, from the young to the elderly, the service portfolio is extensive and not restrictive, meaning the freedom to deliver high-quality care and support to whoever needs it offers yet another reason for business growth and resilience.
At a glance
Number of franchised outlets:
Location of units:
UK, India, Ireland and Malta
up to £115,000
Minimum required capital:
01903 266392 Franchise@caremarklimited.co.uk