Co-owner Ben Ashton shares how Good Oaks goes further for its franchise partners
My business partner and I set up our home care business in 2011, before launching our franchise offering in 2016. We understand the highs and lows of running your own business first-hand and are always looking for ways to ensure we’re responding to the needs of our franchise partners.
Our combination of low management fees, taking a partnership approach with our franchise partners and our new business coaching service ensures we can stand out in the home care franchise market.
We select our franchise partners carefully, ensuring they share our values and approach. This makes things much easier when we’re working together to help them build their businesses. Their success is our success and we do everything we can to support them.
The right support is crucial
The support available is one of the biggest advantages of starting a franchise. It allows you to start a business with the peace of mind that you’re not alone. It gives you the confidence in the skills you bring to your franchise, knowing that you’ll be supported in developing any additional skills you need.
We offer our franchise partners support with business planning, applications for finance, marketing activity, hiring the right people, IT software - every aspect of starting a business. We offer support with navigating the obstacles that go hand in hand with having your own business.
Further independent business coaching
This year, we’ve gone even further to ensure our franchise partners get maximum value from working with us. Our partners now benefit from quarterly meetings with an independent business mentor and coach, who is focused on helping them to create the kind of business they want to run.
We have regularly invested in this kind 15.7of support for our own business and seen real benefit from it. Of course, we offer comprehensive support in all areas of running a care business, but support from an independent adviser allows our franchise partners to look at their business and identify any improvements they want to make.
Perhaps it’s adjusting their work-life balance to ensure they’re spending enough time with their families, setting profit goals for the year ahead or putting together a five-year plan for their business. Regular independent business coaching provides a fresh perspective that can make a big difference.
Highly competitive fees
Another way we take care of our franchise partners is by keeping our fees low to ensure our franchise partners see the best possible profit. As a relatively young franchise company with ambitious growth plans, we’re proud of our highly competitive fees of four per cent of revenue, with a one per cent marketing levy.
If you’re looking to run your own business and provide high quality care at home in your community, we’d love to hear from you.
At a glance Good Oaks Home Care
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Ben Ashton. firstname.lastname@example.org goodoakshomecare.co.uk/franchise