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Home Instead is building businesses that make a difference

Home Instead is building businesses that make a difference

Franchisees not only recognise the market potential of an ageing population, but these entrepreneurs want to have an impact through their business venture

Home Instead delivers quality, companionship-led services to over 12,00 older people in the comfort of their own homes. It is the most recommended home care company, and also the largest home care franchise in the U.K.

Franchisees join the brand to build successful businesses which really make a difference, with a shared passion to ‘help change the face of ageing’ through their innovative services.

Invest in a growth sector

Home care is not only a growing sector, increasing every year with our ageing population, but it is a sector which is becoming increasingly understood and respected as a choice for care in later life.

The pandemic has highlighted its benefits and pushed home care into the public eye. It kept thousands of older people safe and well in their own homes throughout an unusual and troubling time.

Home Instead franchisees not only recognise the market potential of an ageing population, but these entrepreneurs want to have an impact through their business venture – choosing a pursuit which is rewarding as well as profitable and scalable.

Partnering to put Home Care in the spotlight

Home Instead is continually forming partnerships with leading brands and organisations, raising brand awareness and widening the scope of care services they can provide.

Recent partnerships with Boots UK and Barclays not only aim to raise awareness of home care more widely, but also to equip older people with digital skills and understanding.

An industry-leading partnership with Parkinson’s UK has created a bespoke training programme for Home Instead care professionals, allowing franchisees to provide further specialist care within their communities.

Leading the way in care and franchising

Home Instead is recognised as the leading U.K. franchise in the Elite Franchise Top 100, as well as being named the bfa’s Gold Franchisor of the Year for 2020. It also received the Global Franchise Award in the Nursing and Care sector for 2022.

But the company also leads the way in care, being the most recommended home care company on homecare.co.uk. Over a third of the franchise network in England has been rated ‘Outstanding’ by the Care Quality Commission, the highest rating possible.

And it is continuing to innovate, with a recent move to recognise the skilled nature of the profession by announcing its caregivers will be known as ‘care professionals’. Care pros from throughout the U.K. have also been invited to join a council, giving them a vital voice in future decision-making for the network.

Ongoing training and support

Home Instead franchisees receive ongoing support from the 80-strong award-winning national office team.

Industry-leading training includes an in-depth onboarding programme, a weeklong new owner induction week where you meet the national office team and fellow new franchisees, care manager training and recruitment, as well as a 180-day reflection and refocus practice.

The company has nurtured a collaborative culture between its franchisees, with the network benefiting from a wealth of peer support and guidance – including regional meetings, review groups and annual conferences where franchisees can connect and share best practice.

At a glance

Established:

2005

Number of franchised outlets:

245+

Location of units:

U.K.

Investment range:

£90,000 - £120,000

Minimum required capital:

N/A

Contact:

01925 730273 or franchise@homeinstead.co.uk

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