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Meet the winner of the ultimate accolade in UK franchising

Meet the winner of the ultimate accolade in UK franchising

Home Instead has been named Gold Franchisor of the Year at the 2020 British Franchise Association HSBC British Franchise Awards

Home Instead, the most recommended UK care company in the awards by its clients, didn’t rest on its laurels during 2020.

The company was busy developing its services so that its franchisees can offer an even wider range of care.

Ultimate award

This support has recently been recognised with Home Instead being awarded what is considered the ultimate award in UK franchising, the Gold Franchisor of the Year at the 2020 British Franchise Association HSBC British Franchise Awards.

Home Instead was described as: ‘A mission-led business with people at its core. From the person-centred care delivered to their clients to the mutual respect between franchisor and franchisees and a culture of working together for the greater good, Home Instead is an ethical business in every respect.’

The company has been providing home care to older people through its network of franchisees for the past 15 years. Its relationship-based approach enables its clients to live independently in their own homes.

Home Instead has over 224 local franchise owners, who provide outstanding care and have achieved outstanding results.

Franchisees in the company’s network all share the same ethos and a belief in its vision of ‘changing the face of ageing’ and improving the lives of our older generation. Due to the UK’s ageing population, there are high levels of demand for home care and franchisees enjoy huge growth opportunities.

Extending outstanding care

During 2020, Home Instead developed an ambitious plan to extend its live-in care offering still further when it acquired SuperCarers.

Martin Jones, CEO of Home Instead UK, explains: “Acquiring the SuperCarers business is an exciting development for us and will allow us to build on our home care offer to support even more people at home for longer.

“This can be from an early stage of care right through to more support around personal care, home help and eventually live-in care and palliative care.”

These new services and support are all part of Home Instead’s philosophy of helping its franchisees to help their clients. This should enable them to build on the successful caring they provided throughout the pandemic, as we all hopefully emerge from it over the coming months.

Making the move to Home Instead

No previous care sector experience is necessary, as this is a management franchise.

If you have a caring nature and a passion to help others, strong leadership skills and a willingness to embrace Home Instead’s proven business model, this could be the franchise for you.

There are a number of territories available in the UK, including a few resale opportunities for those who prefer to buy an established business.

At a glance Home Instead



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Imogen Clarke, franchise development manager. 01925 730273

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