Provides support and well being services to older people within their own homes
Care & Elderly Services
Radfield Home Care is a care company providing support and well-being services to older people within their own homes.
The company primarily provides these services within the private marketplace to individuals who are self-funding. This private marketplace allows for higher margins than local authority provided care services for older people, enabling a greater focus on the quality of care Radfield Home Care can provide for its clients.
Radfield Home Care is an associate member of the British Franchise Association.
Radfield Home Care provides a profitable, sustainable and rewarding franchise opportunity within the rapidly growing, recession resistant care industry.
Focusing on the sustainable private marketplace and growing demographic of older people, the company’s franchise partners benefit from high-profit margins that enable them to focus on providing the highest quality care.
Home carers travel between clients’ homes and provide the care the client needs in their own home.
A care assistant enables older people to achieve things they might not be able to do on their own, thus promoting their independence and well being.
Radfield Home Care provides full training in order to prepare people for their role, with shadowing, ongoing training and support. With over 35 years of providing care to older people, the brand is one of the most established in the private healthcare sector.
Family founded, owned and operated, brother and sister Alex Green and GP, Dr Hannah MacKechnie, have spent a lifetime in the healthcare sector, growing up alongside residents at their parents’ residential home and going on to develop multiple company-owned Radfield Home Care branches over 10 years.
This experience, twinned with the latest healthcare technologies, ensures Radfield Home Care’s franchise partners have the benefit of unrivalled support to help them grow their businesses - whether they have prior healthcare experience or not.
Radfield Home Care is keen to hear from enthusiastic individuals nationwide who are interested in joining the brand’s growing network of committed carers and managers.
Radfield Home Care is a good company to invest in for a number of reasons:
• The care sector for elderly people is recession resistant.
• An ageing population will always require care.
• There is increasing demand for home care services so that individuals and couples who may struggle with day to day tasks can remain in their own homes.
• Demand is on the rise for private home care services, as local authorities struggle to fulfil service requests.
• Radfield Home Care has a lifetime of experience in the sector.
• The company’s USP is targeting older people - improving client attraction and reducing staff training costs.
• Radfield Home Care offers an extensive, 20-day franchise partner training programme.
• The company utilises industry-leading staff, client and compliance management systems to develop high quality, client-focused care service with healthy margins.
• The brand’s ‘Caring for Carers’ employee recognition scheme generates some of the lowest staff turnover rates within the sector.
Radfield’s national office is based in Shrewsbury, Shropshire.
Radfield Home Care franchisees benefit from excellent 20-day franchise partner training, which includes a five-day foundation training week at the beginning of their journey.
Training includes an in-depth introduction to the healthcare sector and how Radfield Home Care’s business model works within it. Marketing for clients and the recruiting of staff is also covered extensively, while the head office team provide ongoing support subsequently.
Office team management and development, staff, client and compliance software training are all included and franchisees benefit from 15 additional days tailored to their growth in the first six months of trading.
Franchisees receive marketing support in the local community, as well as training in how to build referral networks and connections, while third-party compliance audits are carried out to ensure industry regulation expectations are exceeded.
Other training and support includes:
• A dedicated franchise support manager.
• Weekly phone calls and regular face to face visits.
• Monthly training webinars.
• Full website development and SEO implementation.
• Access to specialists in compliance and the Care Quality Commission, marketing, finance and business development.
The initial franchise term is five years and there are no charges from the franchisor for renewal.
The demand for home care services is huge. An ageing population and decreasing budgets for local authority provided care is leading to increasing demand for private home care services, such as those Radfield Home Care provides. As a result, this company’s franchise partners benefit from a rapidly expanding marketplace and stable profit margins.
In the UK, the population has been steadily getting older since the last half of the 20th century and this trend is projected to continue. For example, in 2016 there were almost 12 million UK residents aged 65 and over, representing 18 per cent of the total population, whereas 25 years earlier there were nine million, accounting for 15.8 per cent of the UK population.
Complete the enquiry form on this page and Ed Gill, Radfield Home Care’s franchise recruitment manager, will contact you for an initial discussion and answer any questions.
A face-to-face meeting will then be organised or you can attend one of the company’s discovery days, at which full details of the franchise opportunity will be discussed.
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