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Quality care, driving a sustainable, ethical and profitable business

Quality care, driving a sustainable, ethical and profitable business

Right at Home’s values are at the forefront of this award-winning franchise

Right at Home provides one-to-one homecare visits that support people to enjoy living independently in their own homes.

It is currently the UK’s most highly recommended national group on the largest care review website,; and is a sector leader for care quality, with more than 30 per cent of CQC inspected offices carrying an overall Outstanding rating, compared to an industry average of three per cent.

It takes a special group of people to create this level of reputation; and Right at Home has built its UK network on a clearly defined culture and set of values, that permeate the leadership and national support team, the 70-plus franchise owners, and their dedicated care teams.

There is a shared commitment to building teams who deliver the absolute highest quality of care and companionship; offering services that make a real difference, not just to the lives of their clients, but their families too.

Right at Home’s award-winning model equips people who are motivated to build a highly rewarding, highly professional management business; giving them the training, strategic guidance, resources and ongoing support to operate at the forefront of this fast-growing sector.

Backed by a powerful brand, clients and referral sources trust Right at Home to provide top quality services. Quality isn’t an empty word used lightly – it means consistent, person-centred support, based on longer visiting times from CareGivers who build a meaningful relationship with their clients. It means treating CareGivers with the respect and importance they merit. It means always going the extra mile.

CEO, Ken Deary, says: “When I started Right at Home UK, I knew commercial success would come from focusing on delivering the best care.

“I had a goal that in 10 years we’d have 50 franchise territories and a turnover of £35m. That’s something I got quite wrong because as we celebrated our first decade in franchising this year, we’d reached 70 territories and revenues of nearly £60m.

“I’d underestimated the sector and just how good our network of franchise owners would be. This network is made up of outstanding people with the drive, passion, vision and resilience to achieve incredible things. I’m so proud of how collaborative and close-knit they are, and even prouder of the number of lives they and their CareGivers impact every single day.

“It’s evident that the team we have at National Office, led by our COO Lucy Campbell, have the same pride and passion for what we do. Together, they’ve created a unique community of caring individuals who share the core values of treating people well and choosing quality over quantity, every single time.”

This ethos has made Right at Home a strong, sustainable, profitable and outstanding company… one that’s set to impact even more lives in the future.

A record-breaking, award-winning formula

In December 2021 Right at Home wrote its name in the franchise history books, breaking records as it won a hat-trick of major awards.

It became the first brand to win both the Workbuzz Best Franchise Award and the HSBC bfa Gold Franchisor of the Year Award in the same year.

And this meant CEO Ken Deary also became the first person to win the British Franchise Association’s top awards both as owner/franchisor, and a franchisee, having collected the Overall Franchisee of the Year title in 2002 for his success as a McDonald’s owner.

Pip Wilkins QFP, CEO of the British Franchise Association, said: “It was my absolute pleasure to crown Right at Home winners of this award. The Right at Home model is built, as they say, on trust, and the company understands that profitability only comes from being the best at what they do. A truly deserving winner, whose core values set them apart.’’

The triple was completed with Alastair Shanks, owner of Right at Home Guildford & Farnham, winning a coveted Franchisee of the Year Award, in the Local Focus category.

Alastair mobilised a huge volunteer team to support highly vulnerable people through the pandemic. Using company PPE and direct debit payment systems, his 176 volunteers shopped, delivered and offered phone companionship to more than 130 people who spent months shielding in their homes.

Alastair said: “Community involvement was one of the reasons I joined Right at Home, and we’re very proud to have been able to offer this free service through such a difficult time in people’s lives. Winning the bfa award means a lot to me and the team; especially having seen some of the amazing things other entrants had achieved.”

Franchisee case study

Franchisee Apurva Sharma really fits the Right at Home mould. Her desire to work in the care sector stemmed from observing the incredible range of unexpected benefits good carers brought to their clients. When caring is the franchise owner’s primary motivation, this truly is the network they feel right at home in.

“My career prior to this was as a physiotherapist and my first job with the NHS in London, helping older adults in the community with their mobility.

“It never ceased to amaze me just how important the carers were in these people’s lives. They were crucial when it came to maintaining positive mental wellbeing, encouraging them to care about their appearance and their homes and giving them the confidence to live at home with independence.”

Apurva’s experience made a mark on her, that stayed. When an opportunity arose to start her own franchise business, she spoke to all the key players, including Right at Home.

“Everything just felt right, and the ethics and methods chimed perfectly with my own. I threw myself into the recruitment process and it was thrilling to be invited to join – I was very proud.

“Business growth for Right at Home Reigate & Crawley has been excellent, but my happiest moment in the business so far actually came from having our CQC inspection. The feedback was so positive and encouraging and just made every moment of hard work feel completely worthwhile.

“It was validation that I was doing what I set out to do. It’s brought me a personal satisfaction I can’t imagine getting from having any other kind of business.”

At a glance



Number of franchised outlets:


Location of units:

England, Scotland, Wales

Investment range:

up to £130,000, including working capital

Minimum required capital:



Kate Dilworth 07825 047344

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