People Power

Christian Wilse of Seniors Helping Seniors wants to recruit committed franchisees who share the company’s values

It was fun making a lot of money for other people until I was 50 years old. I was the driven, never-get-knockedback- by-a-no kind of guy. I managed people and operations and though I did well, two things nagged at me:

Making decisions based on money alone nagged me and so did having my future dictated.

My experience was in big impact business areas - businesses that needed a good shake up.

Perfect storm

When I looked into the structure of elderly care, I found the perfect storm - an immense problem and a unique value proposition to help solve it. This was my ‘worthwhile’ and I invested.

We’re looking for a few people with extraordinary hearts to join us and as this is our third wave in the UK, you’d be joining at a great time.

Seniors Helping Seniors’ elderly care services keep elderly people safe, well and independent. We keep people out of acute services and provide local work opportunities for older people.

The problems we help solve are two of the most important problems in Britain today and the synergies have long-term benefits and great prospects. The work also appeals to career carers who want to get on with caring.

We provide non-medical services. We focus on enabling people to do their own personal care, companionship, home help and all sorts of activities, which means we fall outside the Care Quality Commission’s scope and the start-up and operation costs are low.

Our mission is to provide great care, great work for carers and to change the experience of ageing - and we welcome the best of the best to join us.

We execute the highest business ethics and are looking for committed people who share our values. Our 20-year-old brand has an enviable global record and almost 300 franchisees. We still have early entry terms in the UK for people based in the south east or east of England.

We have been recognised as a top 10 recommended agency group in the UK. We may not be the biggest provider, but being one of the top 10 recommended groups highlights how differently we work and the impact we’re making. An award based on client recommendations means everything.

Britain has managed to create a void in communities, with millions of older people needing work and millions of elderly people needing help to live independently.

Our people power solution was picked out by the head of knowledge in the NHS and we were recommended to hold true to the concept of the business.

We have been told “the streets are paved with gold” for us, but I’ve taken a pragmatic approach and our social venture now creates sustainable and profitable local operations, so we can offer more people a personal service.

Peace of mind

Franchisees need to be trustworthy. Peace of mind is one of our points of difference and part of our process is knowing every carer very well, matching them carefully to the person needing support and providing comprehensive back up and safeguards.

Every hour of every day is rewarding. Working with loving, giving, caring and compassionate people and using business skills and local connections to build a legacy feels amazing. Sharing experiences with a committed network of people doing exactly the same thing is inspiring.

We are British Franchise Association members and our care model has been featured on the BBC and by care commissioning groups as uniquely valuable and very exciting.

Businesses that do good first make great money. Honesty, commitment and transparency is the key.