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All Star Case Study: On The Ball

All Star Case Study: On The Ball

All Star Football Academy has an ambitious five-year plan to expand its brand nationwide

All Star Football Academy was established in 2014 by ex-professional footballer Christian Fox.

The company’s aim is to create and develop technically brilliant players, who are great decision makers with and without the football. It uses a variety of coaching styles and methods, where the players take centre stage. The focus is on their physical, psychological, social, technical and tactical skills.


A range of coaching programmes are available, including Rising Stars (for children aged 3-5), development sessions (for boys and girls aged 5-18), holiday camps, in-school coaching, one-to-one coaching, walking football, parties and futsal.

The franchise was launched in 2016. The franchise system was developed by British Franchise Association affiliate Ken Rostron of The Franchise Company. Ken is now a non-executive director at All Star Football Academy.

Currently operating with three franchisees, the company is looking to expand its network nationwide to over 50 franchisees within the next five years.

The franchise package is competitively priced at £4,900. The fee includes your own website, a laptop, 10 days’ training, on-site support and launch, footballs, bibs, cones, goals, social media set up, coaching and operating manuals, stationery, marketing materials and the right to use the All Star Football Academy name and trademark within your exclusive territory.

The franchise can be operated on a part-time or full-time basis.

Call CEO Christian Fox on 01904 217031, email or visit

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