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Thrive with this creative company

Thrive with this creative company

“We look for individuals who have the confidence to engage pre-schoolers, have passion and drive to run their own business and are highly motivated to make it a success," says Anne-Marie Martin, diddi dance founder

Our mission is to encourage a love of movement in the under-fives, that lasts a lifetime. With over 40 franchisees across the UK from Scotland to Plymouth, we teach unique, full of fun, 45-minute dance classes for boys and girls from 18 months old.

We engage and inspire the children’s own creativity by using action songs, dancing games, fun exercises, hoops and dance ribbons to our own funky pop songs. diddi dance is the only preschool dance program to explore 16 themes of dance ranging from country to Bollywood, salsa to rave and everything in between, catering to all tastes.

diddi dance classes were devised and started by Anne-Marie Martin, a professional dancer with over 20 years of teaching experience. After running for over 18 years in London, we now have 40 locations across the UK and more opening up all the time.

Speaking about what the company looks for in a franchisee, Anne- Marie said: “We look for individuals who have the confidence to engage pre-schoolers, have passion and drive to run their own business and are highly motivated to make it a success, but just need the assistance and guidance in setting one up.

“diddi dance franchisees come from a varied range of careers before making the decision to build their own business with us and so if you love inspiring children to love moving, please contact us today.”

Business in a box

diddi dance franchisees receive exclusive rights to a territory in an agreed area of the UK. Our full training programme is designed to get you up and running, then we want you to utilise our brand and knowledge to build your own successful business. We’ll support you in the set up and running of the business but it’s flexible for you to develop in the way you wish.

We believe the fundamental benefit to franchising is the support you receive. From your initial training to ongoing operations, the franchisor and head office team will be on hand to help with your business.

When you buy into a franchise network the support isn’t just coming from one person, the whole network is supportive and continually share ideas. We refer to our network as a family and while we provide everyone with the advice, tools and resources needed to run their franchise, not every member of our family has to operate in exactly the same way but can benefit from new perspectives to help their business.

Our franchisees love being part of the award-winning, fully CAA-accredited network, with our five-star franchisee satisfaction rating awarded every year since 2014 from the franchise industry’s independent satisfaction survey and most recently becoming a Finalist of the 2021 Best Franchise Awards standing as testimony. Our franchise opportunity gives you a chance to build your own business and thrive in an environment where you can use your skills and our training to become your own boss of a successful business.

At a glance



Number of franchised outlets:


Location of units:


Investment range:

£4,995 (plus VAT)

Contact: Donna :

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