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My World and I

Customised products and storybooks for children
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Minimum Investment


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Business Type


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Funding Support


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Total Investment


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Franchise Fees


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Expected Revenue After 2 Years


About My World and I

My World and I is a UK publishing company founded in 2012 by Catherine Bouhet Walker. It has quickly become the market leader in customised goods for children in Europe. My World and I produces a range of personalised children’s products, from personalised books and poems to activity books and CDs to help children learn new languages. It also publishes nursery and school books.

With My World and I, children become the heroes of their own story. You will have the opportunity to change their lives by triggering their creativity and imagination and increasing their confidence. Moreover, My World and I books will encourage children to develop a love for reading from an early age through an engaging storyline and colourful artworks.

The first My World and I franchise in the UK was launched in 2014. My World and I have since been growing steadily and are now operating in 24 countries. Whether you are a stay at home mum or fully-employed and looking for extra income, My World and I is a great opportunity to enter a booming market for a minimal investment. Its model is flexible and suits a variety of lifestyles, with current franchisees ranging from 18 to 80-year-olds.

How does a My World and I franchise work?

With My World and I, you will have the opportunity to set up your own successful business within days from the comfort of your home. As a My World and I franchisee, your day-to-day will involve marketing your business online and to your local community, meeting new customers, customising and delivering personalised books and finally, managing your business finances and admin in order to grow your business further.

My World and I will supply you with pre-printed full-colour books, which you can then personalise using their easy-to-use software. Each book will take you less than five minutes to create, meaning you will have plenty of time to grow your business by promoting it and meeting new customers. My World and I has an innovative outlook and is always looking for new exciting products that can make your business stronger and even more profitable.


How much does a My World and I franchise cost?

Depending on your needs, budget, availability, and lifestyle, My World and I offers a variety of licences to get you started: the Discovery Pack, the Platinium Pack and the Gold Pack. The cheapest is the Discovery Pack starting at £999, making it an extremely attractive and low-cost opportunity. This initial fee will cover the rights to sell all of My World and I’s storybooks, the initial stock you need to get started as well as the software needed for instant personalisation. You will receive unlimited access to the My World and I training platform, which includes training videos, a training manual, free webinars, and work groups, newsletters and more, as well as marketing tools such as catalogues, product visuals, videos and more to help you promote your business.  You will also receive all the necessary initial stock. If you opt for the Gold Pack, an e-commerce option is also available, and you will also receive a turnkey e-commerce website, where you can generate more leads. There is no licence fee or royalty fee, making it a fairly affordable franchise to start.

The earning potentials for a My World and I franchise is almost limitless. Most My World and I franchisees will make a full return on investment within the first few months of trading. For the £999 Discovery Pack, your net profit margin will be around £5,341.

How to find funding for a My World and I franchise?

My World and I offers a number of options to get involved as a partner. With the first option starting at £999, My World and I is a very low-cost franchise so, unfortunately, there is no funding support to help you get started.


Do franchisees need prior sales experience?

Not necessarily, even though experience in sales can be an advantage. My World and I will provide full training when you get started, and support resources throughout your journey, which will cover marketing, talking to customers and how to deliver the finished product. My World and I does however look for key skills when selecting new franchisees. Applicants must have an entrepreneurial spirit, with a desire to succeed and strong perseverance. You must be organised and have a basic knowledge of computers, in order to make sure you can use the software properly. Most importantly, strong people skills are essential to sell your personalised books, as well as creativity to always find new ways to present your products and grow and develop your business quickly.


New locations for My World and I franchises

Opportunities to start a My World and I franchise are available throughout the UK and Ireland, just get in touch now to find out if there are any availabilities in your area.

If you don’t want to start the whole franchise process from scratch or are not able to in your local area, you can also buy an existing My World and I franchise.


Finding the right building

My World and I is an entirely home-based opportunity, meaning you won’t need a building or office space to get started.


Why choose a My World and I franchise?

My World and I is an excellent opportunity to get involved in a booming market, where for minimal investment and in only a few days, you can set up your own business and start generating profits. My World and I produces high-quality products which have great commercial potential.

My World and I will help you at every step of your journey, including marketing your venture to local schools, parents, community centres and other relevant target audiences.


How do I apply?

If you are interested in getting involved in the world of high-quality personalised products for 0 to12-year-old children, you can register your interest by completing the form on this page.

Enquire Now

Send a free enquiry to My World and I for further information!

Enquire Now

Send a free enquiry to My World and I for further information!

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