Well Polished Case Study: Sparkling Opportunity

Well polished is seeking a further 50 franchisees to operate in territories across the country

Over six million people in the UK now pay for help with the domestic chores and this figure has increased by more than a million in the last 10 years. With no sign of this growth slowing, there has never been a better time to take a look at this sector as a business opportunity

INTERNATIONAL

Well Polished was formed as a private company on the Wirral in 2004 and, as demand increased, the business was franchised in 2007. By 2012, the Well Polished brand was operating in 30 territories across the UK and has gone international with the granting of a master license in Portugal.

Late last year, the company announced plans for further rapid expansion in the UK and undertook a rebranding, including the launch of a new website. Well Polished is now actively seeking a further 50 franchisees to operate the business in territories across the length and breadth of the country.

Sandra Venables, the company’s founder and CEO, says: “Well Polished operates as an introductory cleaning agency, matching experienced, reliable cleaners to clients whose requirements range from a couple of hours a week to a daily service.

“All Well Polished territories have around 100,000 homes and are available on an exclusive license. Our franchisees don’t do any cleaning or have any payroll costs - they are marketing the business in their own area, matching suitable cleaners and managing the relationship on an ongoing basis.

“We’re looking for motivated individuals with the drive and desire to succeed in a thriving marketplace. Previous experience is not essential, as we provide full initial training and substantial ongoing support.”

INVESTMENT

A Well Polished franchise costs £9,995 (plus VAT) and includes a six-month, fully funded and professionally managed Google campaign.

As Michael Campbell, managing director of Well Polished, points out: “In the early days, most clients initially responded to leaflets dropped through their letter box, but now 75 per cent of all new enquiries are from internet searches.

“The provision of a fully funded Google campaign is a major reason why our new franchisees hit the ground running.”