MOLLY MAID is the most recognised brand in the UK’s billion pound home cleaning industry
There is a significant shift happening within UK culture where having a trusted cleaning service is seen as a necessity, as opposed to what was previously perceived as a luxury.
People are leading busy, demanding lives with little down time. As a result, the home cleaning industry is booming, with a million more people employing a cleaner than a decade ago - one in three UK households are now paying for a regular cleaning service.
And MOLLY MAID knows this better than most, as the company received over 60,000 home cleaning requests in 2017.
MOLLY MAID was founded in Canada in the late 1970s and has grown into a business concept that cleans about 15,000 homes around the world each day (including the United States, Portugal and Japan).
The brand was launched in the UK in 1984 by Malcolm Tall with his partner, Pam Bader, OBE. Pam has been a driving force behind MOLLY MAID’s growth over the past 30 years. As the first female Chairwoman of the British Franchise Association, she’s also been instrumental in the growth of franchising in the UK.
So MOLLY MAID knows what it takes to build a successful business, but more importantly the company understands its customers’ needs - it’s at the core of what it does.
MOLLY MAID wants customers for life, that’s why the company treats every home as its own, offering customers a ‘wow factor’ level of service. It might sound simple, but to continuously work at ensuring customer satisfaction is the key to MOLLY MAID’s success.
Here’s why MOLLY MAID leads the home cleaning industry:
The MOLLY MAID brand
Most people in the UK can’t remember how or when they heard of MOLLY MAID, they just know it. It might be the hundreds of cars the company has across the country or its instantly identifiable pink and blue colours.
MOLLY MAID is the most wellknown and searched company in the home cleaning industry, according to a 2017 YouGov survey. And it’s the company’s instant brand awareness and reputation that gives its Franchise Owners immediate credibility and access to a massive customer base from day one.
MOLLY MAID’s systems, tools and training allow its Franchise Owners to leverage the power of an experienced, successful organisation. The company believes in working closely with Franchise Owners every step of the way to build something much bigger and better than what could be built in isolation.
The MOLLY MAID system is based on sharing proven best practices to inspire new ideas and fuel the enthusiasm required to grow. MOLLY MAID believes everyone should have the opportunity to start their own business if that’s their wish and dream. That’s why the company is always looking for happy, positive people who can manage teams, while maintaining a cheerful, get-it-done type of grit and determination.
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