Designs, manufactures and distributes products that enable customers to climb, work, pass and stop at height
Commercial & Industrial, Supplies, Retail
Elevation Equipment designs, manufactures and distributes a range of products that enables both domestic and commercial customers to climb, work, pass and stop at height and complies with relevant legislation/industry standards. Commercial customers make up approximately 80 per cent of its customer base.
Elevation Equipment’s products include ladders, staircases, scaffolding, fall arrest systems, anchors, lifelines and tool lifting, and elevating systems.
Describing itself as ‘The Height Specialist’, Georges Morales opened Elevation Equipment’s first store (which traded as Echelle 34) in 1981 in Montpellier, southern France.
The company launched its European franchise programme in 1990 and today has 51 outlets in total (43 in France, three in Spain, three in Belgium and two in Canada).
Commercial customers (Elevation Equipment has over 100,000 in Europe and America) include those working in the building industry, such as site managers, contractors, roofers, carpenters and painters, as well as logistics and health and safety managers, town halls, and public transport companies.
Elevation Equipment’s bespoke staircases are in demand from individuals looking to upgrade their homes, plus interior designers, builders, property developers, and architects.
The company’s production, logistics, design and test centre is in Saint-Jean-de-Védas in southern France.
Elevation Equipment franchisees provide expert advice and the largest range of ‘working at height’ products/solutions in Europe, making an Elevation Equipment store a one-stop shop for customers.
According to the company, the minimum size of an Elevation Equipment store is around 250 metres square. Each outlet has three separate spaces:
• A product storage area
• An office, which includes a counter, so franchisees can serve commercial customers
• A staircase showroom that can display at least 10 different models in the company’s range
The master franchise for the UK is currently available. This role involves running a pilot operation to prove the viability of the opportunity and recruiting franchisees in order to build a substantial network.
Elevation Equipment franchisees must be self motivated, resourceful, prepared to adopt a hands-on role in the business if necessary, have effective management skills and be capable of leading a team.
Franchise opportunities are available throughout the UK.
Elevation Equipment has all the key attributes of a successful retail business.
Operating in a niche market with proven, long-term demand that’s bolstered by legislation, stores offer a comprehensive range of high quality, innovative products to a wide customer base. The supply chain is well established and Elevation Equipment’s technical expertise, developed over many years, enables it to design and manufacture its own products.
Add to this the fact the company is not only an established business, but an experienced franchisor that has a well-known brand and a replicable business model, and you can see why this opportunity is a good investment for franchisees who possess the required skills and funding.
The total investment for this franchise is estimated to be approximately £72,000.
This figure is broken down as follows:
• Franchise fee: £26,000
• Initial stock: £15,000
• Signage: £4,000
• Deposit and agency fees: £4,000
• Furniture and equipment: £5,000
• Advertising during launch phase: £6,000
• Store fit out: £10,000
• Training (including cost of travel and accommodation): £2,000
As a guide, a franchise business operating out of a 300-400 metres square store has the potential to turn over £900,000 a year.
This figure is based on the average turnover of Elevation Equipment outlets that had been established for over one year in 2017.
The company says gross margin is around 42 per cent.
Initial training lasts for four weeks. It begins with instruction on the products a franchisee will be selling and a full rundown on Elevation Equipment’s staircase range.
This is followed by a week of in the field/in store training, finishing up with training on the administration side of the business.
A promotional programme that includes direct mail and social media/online activity supports the launch of a franchisee’s business. The franchisor is also on site during the first week of trading to provide assistance.
Help with fine-tuning the product range mix and ensuring the store layout maximises the opportunities to sell is provided. Head office support with marketing, new products and supplier information is available thereafter.
Once a prospective franchisee has sent an enquiry to Elevation Equipment using the form on this page, they will receive a franchise prospectus, which provides further information on the opportunity.
A meeting will then be arranged with the franchisor and Elevation Equipment head office staff to discuss the franchise, funding and the proposed trading territory.
Candidates will be invited to visit some Elevation Equipment stores, its headquarters and the company’s manufacturing plant. A franchise agreement will then be signed by both parties and training will begin.
Before making a commitment to become a franchisee, it is advisable that individuals conduct thorough research into the business they are considering investing in and the market in which it operates.
Prospective franchisees should also enlist the help of professionals such as accountants and lawyers familiar with the franchise model.
To find out more or to request further information on franchising with Elevation Equipment, click the ‘Send Enquiry’ button now.
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