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Social enterprise

Social enterprise

Wiltshire Farm Foods seeks to make a difference to the lives of older people

For over 25 years, Wiltshire Farm Foods has been delivering delicious and nutritious frozen ready meals that are easy to prepare and delivered direct to the freezer.

Using a highly successful franchising model based around good old fashioned service, the company seeks to make a difference to the lives of the older population, helping them retain their independence while living in their own homes.

For many of these customers, the drivers and office staff are sometimes the only people they see or speak to from one day to the next and the importance of this relationship is key to the success of Wiltshire Farm Foods.

Strong proven returns

With a turnover in excess of £100 million, Wiltshire Farm Foods is the UK’s leading home delivery food franchisor, with a network of over 80 franchise partners owning noncompeting territories.

Buying a Wiltshire Farm Foods franchise provides strong proven returns. All territories come with an established customer base, allowing franchise partners to make money from day one. The brand is owned by apetito UK, the leading provider of meals to the health and social care sector, which has seen sales and profit growth every year in the last 20 years.

A way of giving back

Wiltshire Farm Foods operates in the fastest growing demographic sector in the UK, giving massive growth potential. However, franchising with Wiltshire Farm Foods is more than a guaranteed business model - it’s a social enterprise and a way of giving back.

The company is also dedicated to operating in a way that is both ethical and sustainable through being a member of the Ethical Trading Initiative and a supporter of British food and farming industries, using sustainable ingredients where possible.

Ian Stone, Wiltshire Farm Foods managing director, says: “We’re driven by a commitment to produce great food and doing business in a way that respects people, the environment and the wider community.

“As a business, we’re proud to have won numerous awards for the work we do to support our communities, including the 2019 British Franchise Association Social Enterprise Award and two Queen’s Awards for Enterprise.”

Becoming a franchise partner

Setting up a Wiltshire Farm Foods franchise couldn’t be easier, taking as little as 13 weeks to get everything in place. Establishing a true partnership from day one, you’re given the freedom to run your own business, but with the support of a highly successful and long established franchisor.

Franchise partners are offered a tailored start-up plan and are supported by a dedicated implementation team, who offer support in developing the skills and knowledge needed to be successful.

Moving forward, each franchise is supported by a dedicated business partner, who will assist in implementing your business plan. They provide commercial and financial support, training and share best practice from across the franchise network.

In addition to commercial support, franchise partners are provided with a multi million pound marketing support package, including national TV and press coverage. Through the Wiltshire Farm Foods marketing team, you will also have access to a full range of marketing literature, including a twice yearly brochure, ecommerce and digital support, plus many more tools to support your target audience.

At a glance Wiltshire Farm Foods

Established: 1991
Number of franchised outlets: 84
Location of units: UK
Investment range: for an average sized franchise, you would typically need £150,000 in personal funds, plus a business loan to purchase the business and all necessary assets
Contact: 01225 617403